In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.
The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.
“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”
The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.
Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.
“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”
The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).
“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”
A group of popular Orlando chefs and hospitality leaders decided to Just DO Something…Anything! by joining together for a barbecue to benefit The LGBT Center of Central Florida (www.thecenterorlando.org). Over 500 people came out to enjoy great food, live music, and a butterfly release and remembrance ceremony in the courtyard. There was no ticket price to attend the event, which ran from 4-8pm at East End Market (eastendmkt.com).
The benefit, Food and Wine Unite Orlando (foodandwineuniteorlando.myevent.com), was organized by chefs Kevin Fonzo of K Restaurant and Jamie McFadden of Cuisiniers Catered Cuisine & Events. After the Pulse Nightclub attack, chefs Kevin and Jamie wanted to give back to the “The Center,” which has helped so many victims’ families and survivors.
100% of the proceeds were donated to The LGBT Center of Central Florida for assistance in rebuilding resources.
Participating Orlando-area restaurants included; Smiling Bison, Hawkers, Swine & Sons, The Rusty Spoon, Chef Tim Keating and Wild Ocean Market, Se7en Bites, The Courtesy Bar, and all of the merchants at East End Market.
Wines were provided by Craft & Estate: a member of The Winebow Group, Tim’s Wine Market, Stacole Fine Wines, Winesellers, LTD., Augustan Wine Imports, and Breakthru Beverage Group. Sponsors for the event included K Restaurant, Cuisiniers Catering, East End Market, The Boathouse at Disney Springs, Quantum Leap Winery, Breakthru Beverage Group, Overeasy Events, Platinum Parking, Orlando Wedding & Party Rentals, and Linens By the Sea.
When straight-A student Taylor Rosenthal isn’t in school or playing baseball, he’s busy doing something foreign to most 14-year-olds: He’s running his own successful business.
Rosenthal is a freshman at Opelika High School in Alabama. Last year, while in eighth grade, he was assigned the task of coming up with a business idea for an entrepreneurship class. His pitch went on to win first place.
The teen’s idea? A computerized vending machine that would inexpensively and conveniently dispense first-aid kits.
“Have you ever been to an amusement park and your child falls to the ground and scrapes their knee?” Rosenthal said in the original pitch. “Then, you had to walk all the way to the front of the park to get a Band-Aid?”
Rosenthal told ABC News that the idea for the machine was sparked by his experience playing baseball.
Since the birth of his idea, which he developed with the help of his parents, who both work in the medical profession, Rosenthal has been hurtling toward success. By the end of 2015, he’d developed a working prototype and was granted a patent. His company, RecMed, was also accepted into an incubation program at The Round House Startup Space in Opelika.
According to Kyle Sandler, Rosenthal’s mentor at Round House, the teen was the youngest entrepreneur in the program.
“We had to kick him out of here on Christmas Eve to spend time with his family, and you best believe that every minute of fall break he was here at the Round House,” Sandler told the Opelika-Auburn News. “When he’s not in school or playing baseball, he’s here working on anything from customer discovery to lead generation to where he can put his product.”
To date, Rosenthal has earned a total of $100,000 in investments, CNN Money reported. He’s also turned down a $30 million offer from a “large national healthcare company” for his vending machine idea, though he couldn’t discuss the deal due to a nondisclosure agreement.
“[The company] contacted us and said we feel the idea is worth this, would you like to sit down and talk? It’s his company. He declined because he wants to at least get it started and see how it goes,” Rosenthal’s father, Terry, told the Opelika-Auburn News.
RecMed vending machines stock both prepackaged first-aid kits (which cost between $5.99 and $15.95) for ailments like sunburns, blisters, bee stings and cuts, and individual supplies like Band-Aids, rubber gloves and gauze pads, ranging in price from $6 to $20.
The machines, which are slated to be deployed in the fall, are best suited for “high-traffic areas for kids” like amusement parks, beaches and stadiums, Rosenthal told CNN Money. He’s already received an order for 100 machines from Six Flags.
“It has been amazing watching Taylor grow over the past year into this confident and amazing businessman,” Clarinda Jones, one of Rosenthal’s teachers, told CNN Money. “Even with all of his success, he remains humble and ready to help others. He’s just 14. Bill Gates should be worried.”
This year in Central Florida, an estimated 400 teenagers in foster care will turn 18, while the state ends its assistance. Without help and guidance many of these kids will face a lifetime of dependency; welfare, jail, and homelessness.
2,500 people from over 30 countries, along with representatives from the Sudden Cardiac Arrest Foundation and more than 50 cardiac arrest survivors, marched through the streets of downtown San Diego last week to help raise awareness and educate communities on the importance of CPR and AED devices. The march was the highlight of the week long ECCU 2015 Conference. Which has been, for over three decades, THE place to go for learning, inspiration and networking with resuscitation professionals, instructors, practitioners and researchers.
Over 2,500 march through the streets of downtown San Diego for the first-ever ‘CPR Saves Lives March’
More than 50 survivors of sudden cardiac arrest gather at the San Diego Civic Center to hear inspirational stories of survival
The goal for the first-ever ‘CPR Saves Lives March‘ was to, “shed light on the hundreds of thousands of Sudden Cardiac Arrest victims who could survive each year if communities provided more CPR training, better care and a greater number of AEDs,” said Mary Newman, president of the Sudden Cardiac Arrest Foundation.
Tom P. Aufderheide, M.D., president of Citizen CPR Foundation and faculty member of the Medical College of Wisconsin, praised the host city as a, “a shining example of how communities can come together to improve survival rates.”
Citizen CPR Foundation, holds its International ECCU conference every two years. They are comprised of four primary co-sponsors: the American Heart Association, the American Red Cross and the Heart and Stroke Foundation of Canada. Together, these organizations have been strengthening the chain of survival by educating lay rescuers and experienced medical professionals on the current CPR guidelines since 1987. One of the most talked about changes in resuscitation guidelines at ECCU 2015, was Compression Only CPR.
According to a report from the Institute of Medicine, every year, approximately 300,000 men, women and children in the United States die from Sudden Cardiac Arrest. Almost 80 percent of those occur at home and many are witnessed by a family member. Less than eight percent of victims survive.
“By learning to recognize SCA, calling 9-1-1 and starting CPR, citizens can save those who would otherwise die without immediate help,” said Vinay M. Nadkarni, M.D., president-elect of Citizen CPR Foundation and Endowed Chair of Pediatric Critical Care Medicine at the University of Pennsylvania School of Medicine.
Joining the march was one of the most influential PhD’s in medical research history. In 1958, Dr.Guy Knickerbocker (pictured at left with his wife and a CPR supporter) mentioned to two of his research team members, an observation he had while conducting defibrillation experiments. Dr. Knickerbocker had detected a brief, temporary rise in blood pressure when the heavy copper electrodes they were using were applied to the chest wall of a dog whose heart had stopped beating. Dr. Jude, one of his team members, immediately recognized the significance. It was external cardiac massage – the birth of CPR. To date, more than 2 million lives have been saved by CPR.
Just DO Something…Anything! helps connect people to unique social organizations around the world. Here are a few we met this past week:
BuddyCPR was inspired by Rick and Jennifer Chap’s story of survival. Their beloved cat “Buddy” alerted Jennifer that something was terribly wrong—she found Rick in sudden cardiac arrest. Buddy’s alert allowed her to activate 911 and perform CPR on Rick until EMS arrived and used their AED to restore life. BuddyCPR honors Buddy’s memory and heroic actions that will continue to save more lives. Rick and Jennifer are CPR advocates and AHA certified CPR instructors. Their wish is to pay forward Rick’s gift of life by inspiring others to learn about SCA, CPR & AEDs with the goal of empowering the bystander to take action to save a life.
Sudden Cardiac Arrest Foundation:
The Sudden Cardiac Arrest Foundation is a national community benefit 501(c)(3) organization dedicated to raising awareness about sudden cardiac arrest and saving lives. Programs include educational campaigns for secondary schools and colleges and the Sudden Cardiac Arrest Network, an online community that provides peer support and opportunities for survivors and family members to participate in awareness, advocacy, and research initiatives.
Emergency Cardiovascular Care Update:
ECCU showcases the latest science, concepts, ideas and strategies to improve clinical performance, teaching methodology and community response to sudden cardiac arrest. ECCU is the only conference that brings together all members of the Cardiac Chain of Survival – including physicians, nurses, CPR and ECC educators, EMS providers, ECC advocates and survivors.
CPR – Cardio Pulmonary Resuscitation
AED – Automatic External Defibrillator
SCA – Sudden Cardiac Arrest – a medical condition that occurs when the heart suddenly and unexpectedly stops beating. As a result, blood is no longer pumping through the body. The victim suddenly loses consciousness, is not breathing, is non responsive and appears lifeless. Some victims also experience abnormal gasping and seizure-like activity. Death occurs within minutes without immediate CPR and use of an AED. SCA is different from a heart attack. While the heart attack victim is awake and the heart is beating, the Sudden Cardiac Arrest victim is not awake and the heart is not beating.
JDSA (Just DO Something…Anything!) and Strategic Artifex Research, Inc. was proud to have helped StrataVerve conduct a baseline research study on the awareness of Sudden Cardiac Arrest, CPR, and AED’s. The results, of which, were presented at the ECCU 2015 Conference.
Maggie Doyne, a New Jersey woman who used her babysitting savings to change the lives of hundreds of Nepalese women and children, was named CNN’s 2015 Hero of the Year on Tuesday at a star-studded awards ceremony in New York.
A decade ago Doyne’s backpacking trip to Nepal transformed into a long-term commitment. Spending $5,000 in savings from her babysitting days, Doyne bought land and worked with the community to build a school, a women’s center and the Kopila Valley Children’s Home. Doyne’s BlinkNow Foundation supports these efforts.
“If you had told me when I turned 18 that I was going to be the mom of 50 kids, I would have told you that you were totally crazy. And I am. And to my kids, I love you so much. Don’t ever forget how much I love you,” Doyne said Tuesday. “And to the country of Nepal, thank you so much for loving me and accepting me as a daughter welcoming me into your country.
“And to all of you in this room and who are watching, please, please remember that we have the power to create the world that we want to live in, just as we want it. And that’s what all the Heroes here have done tonight.”
Doyne was chosen from this year’s Top 10 Heroes in an online vote by CNN’s audience. She’ll receive $100,000 for BlinkNow in addition to $10,000 that each Hero received for being named to the Top 10.
Show presenters included Neil Patrick Harris, Taylor Schilling, Common, Kelly Ripa, Kathy Griffin, Sharon Stone, Chris Noth and Zachary Quinto.
During the ceremony, celebrity presenters joined each Top 10 Hero on stage as they shared the personal stories about what inspired them to give back to society. Musical performers included singer Andra Day, who performed her inspiring anthem “Rise Up.”
The event’s global premiere is set for December 6 on CNN.
Would you take a cruise to help people in need? Industry giant Carnival Corp. is betting on it.
The parent company of Carnival, Princess and Holland America today announced plans for a new cruise brand to debut in 2016 that will offer week-long “social impact” vacations to developing countries such as the Dominican Republic.
To be called fathom, the line will launch with a single ship, the 710-passenger Adonia. The vessel currently sails for Carnival’s UK-base P&O Cruises brand.
“fathom will cater to an under-served market of consumers who want to have a positive impact on people’s lives, and aren’t always sure where to begin,” Carnival Corp. CEO Arnold Donald says in a statement accompanying the announcement. “We believe travel is a meaningful way to allow for personal growth while making purposeful and engaging contributions in the world.”
Based in Miami, the Adonia initially will sail every other week to the Dominican Republic, where passengers will have a choice of volunteer activities such as teaching English in schools, helping to cultivate cacao plants and building water filtration systems.
Departing Miami on Sundays, the ship will arrive in the Dominican Republic on Tuesdays and passengers will have three days on the ground to participate in volunteer activities before the vessel sets sail back to Miami. The time in transit to the Dominican Republic will feature such activities as an orientation to the country, conversational Spanish lessons, impact activity training and creative workshops.
Carnival Corp. notes the average household income in the Dominican Republic is just $6,000 per year, and more than two million Dominicans do not have access to piped water.
Additional itineraries will be announced at a later date.
As described by Carnival Corp., the cruises will have similarities to the “volunteer vacations” operated by such non-profit groups as GlobeAware as well as the social impact-focused trips operated by church and school groups.
But the executive Carnival has hired to develop and run the brand, Tara Russell, tells USA TODAY what fathom will do is on a scale that never has been seen before. While each passenger on sailings to the Dominican Republic only will spend a few days in the country, the cumulative effect of more than 700 passengers arriving each week — week after week — will have an unprecedented, transformative impact, she says.
In the first year alone, assuming bi-weekly arrivals, fathom will deposit more than 18,000 travelers in the Dominican Republic who will collectively spend more than 55,000 days volunteering.
“Part of what’s different is the size and scale of our offering,” says Russell, a veteran social organization leader who founded the non-profit job training and placement organization Create Common Good. “Rather than partnering with one village, we’re looking at a whole region.”
When visiting the Dominican Republic, Adonia will dock at Amber Cove, a new port in the northern Puerto Plata region of the country that Carnival Corp. is developing for use by several of its brands. It’s scheduled to open later this year. Russell says the volunteer projects in which passengers will take part all will be within about a two-hour drive of the port.
Russell says it’s very important to the company that it effect “holistic, transformative impact” on the region — and on the passengers who sign on for the trips.
“It’s saying, ‘how is it that our travelers can engage in a meaningful way that makes a lasting sustainable impact,” she says.
Russell says fathom chose the Puerto Plata region of the Dominican Republic as its first destination because of its innate beauty, genuine needs, infrastructure to support social initiatives and enthusiasm for the fathom concept. Its proximity to Miami and the availability of the new Amber Cove pier also were factors.
Fathom is partnering with two Dominican Republic organizations that have long-established programs to help locals: Entrena and the Instituto Dominicano de Desarrollo Integral, Inc.
Carnival Corp. says market research shows there is a sizable and growing segment of travelers who would be interested in a product like fathom — as many as one million North Americans. In addition, the company believes the brand will attract a significant number of travelers who have never before cruised.
The company expects passengers of all ages and from all walks of life, with a large portion in the 20- to 60-year-old range.
To fill its one ship, the line will need to draw about 37,000 people a year.
Unlike many volunteer vacation outfits, fathom will operate as a for-profit enterprise — a fact that Russell says is important to its success. If it can be profitable, it will justify the investment that will result in a lasting impact on the communities it serves, she suggests.
“The key is a sustainable business model … our belief is sort of ‘no margin, no mission.’ What that means is if we aren’t able to build a successful, financially-viable model, then we cannot commit to our Dominican partners that we can be there next year.”
A portion of ticket revenue will go directly to fathom’s partner organizations to cover on-the-ground costs and their overall mission, the company says.
Russell says the Adonia’s return on invested capital is expected to be better operating under the fathom brand than as part of P&O Cruises.
Fares for the seven-night trips to the Dominican Republic will start at $1,540 per person, based on double occupancy and including taxes, port fees, all meals on the ship and three on-shore social impact activities. Additional shore excursions will be extra.
Cabins will be available for booking starting this month at fathom.org or by calling 855-932-8466.
Two years ago, as JDSA was just getting started, we stumbled upon an organization called, Pollination Project.
Their mission: Make seed grants possible for individuals looking to make social change.
They do this, not only by making a thousand-dollar donation for those seeking to spread compassion and change throughout their communities and the world…they do it everyday.
$1,000 a day…every day.
That’s 365 grants a year – all over the world.
“One of the challenges with the way philanthropy is currently being done is there’s such a disconnect between the givers and those who are benefiting from the work.” says Ari Nessel, Pollination’s founder.
The $1,000 impact grant jumpstarted our organization, inspired us, and changed our lives. And we’re not alone. Hundreds of others like Raghu Makwan, of India. Who, despite being paralyzed by polio, used his $1,000 to find ways to deliver meals to people needier than him. Kazu Haga started a movement to train prisoners and at-risk students to embrace nonviolence. In California, 88-year-old Celia Zaentz used her $1,000 to support community agriculture, and is now teaching kids how to grow vegetables and fruits. And thirteen-year-old Harley Helman (shown in the CBS story above) spent years collecting blankets, food and toys to donate to animal shelters around Cleveland, then used her impact grant to turn her charity, Blankets Fur Beasties into a tax-exempt non-profit.
For many nonprofits – us included – Pollination Project was the difference between moving ahead and not moving at all.
To learn more about Pollination Project click the links below:
Mickey Mouse and VoluntEARS from Walt Disney World Resort provided a ringing endorsement for the community’s educators today – 2.5 million back-to-school supplies and cash donations benefiting more than 70,000 local students.
We’re always on the lookout for stories of those who make a difference – constantly in search of people who inspire us. People who JDSA their way to changing the world. Each year, CNN finds ten individuals – ten heroes – who make it their goal to, Just DO Something…Anything!
(CNN) — Chad Pregracke, an Illinois man who has dedicated his life to cleaning the Mississippi River and other U.S. waterways, is the 2013 CNN Hero of the Year.
Pregracke organizes community cleanups across the country through his nonprofit, Living Lands & Waters. About 70,000 volunteers have pitched in, helping Pregracke collect more than 7 million pounds of trash in the past 15 years.
“The garbage got into the water one piece at a time,” Pregracke said earlier this year. “And that’s the only way it’s going to come out.”
Pregracke was recognized during last week’s airing of “CNN Heroes: An All-Star Tribute” along with the rest of this year’s top 10 CNN Heroes — everyday people doing extraordinary things to help change the world. He was chosen as Hero of the Year through a five-week public vote on CNN.com.
“I’ll just keep on cleaning up America’s rivers and loving every minute of it,” said Pregracke when he accepted the award.
Chad Pregracke pledged to give some of his Hero of the Year money to the rest of the top 10 CNN Heroes.
For being named CNN Hero of the Year, Pregracke receives $250,000 to continue his work. That is in addition to the $50,000 that each Hero receives for making the top 10.
During the show, Pregracke pledged to spread some of his Hero of the Year money to the rest of the top 10 Heroes: “I’ve met so many great people today, the other Heroes, and I’m really moved by all their stories and all the things they do around the world. … I’m going to give 10 grand to each of them, because they’re awesome.”
Pregracke, 38, grew up in East Moline, Illinois, where the Mississippi River was in his backyard. As a teenager, he worked as a commercial shell diver and began to notice the heaps of debris in the fabled waterway, which supplies drinking water to 18 million people in more than 50 U.S. cities.
“I saw thousands of barrels, thousands of tires, cars, trucks and tops of school buses. … I got sick of seeing it and just wanted to do something about it,” said Pregracke, whom some have called “the rivers’ garbageman.”
For nine months out of the year, Pregracke lives on a barge with members of his 12-person crew. They go around the country with a fleet of boats, and they try to make cleanup fun for the volunteers who show up in each city.
They use skits, music and mock motivational speeches to get the volunteers amped up, and sometimes they even do a little karaoke. Teams also compete to see who can find the “best” garbage.
“We do everything in our power to get people excited about it,” Pregracke said. “We want people to leave feeling good about what they did so they’ll come back.”
Close to 90% of what they recover is recycled; Pregracke said the rest gets disposed of properly.
In addition to the river cleanup, Pregracke has launched a floating classroom barge where his staff educates high school students and teachers about the damages of pollution on river ecosystems. In 2007, his nonprofit implemented a program to plant 1 million trees along river shorelines to protect and restore the natural environment. The group is halfway to its goal.
Pregracke says his nonprofit has already held more than 700 cleanups on 23 rivers, but he says he’s just getting started. He views his work as a different kind of service to the country.
“A lot of people call me a conservationist or an environmentalist, but the thing is I’m no different than anybody else,” he said. “I just want to be known (as) a hardworking American.”