Spiderman – Everyday Hero

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You don’t need Spidey sense to be a superhero.

In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.

The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.

“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”

The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.

Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.

“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”

The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).

“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”

Signs, Sounds, & Thoughts From My Experience At The Women’s March in Washington D.C.

One Man’s Story: Why I Marched With Women on Trump’s First Day
By: Dan Beckmann/Orlando Sentinel
25 January 2017 

Last week, rather excitedly, I posted, what I thought was a fairly innocuous tweet; “Heading to D.C. for the March!”  I wrote.  So, I was surprised to read the first response.  Not because it arrived so quickly, I have nearly 10,000 followers.  Rather, because it came from a friend with an ambiguous quip. “Last I checked you were a man…is there something you’re not telling me?”  She wrote.  Surely my well-educated friend could not be so confused to think a Y chromosome would be a disqualification for taking part in a Women’s March?  Nonetheless, there it was.  That comment…hanging like a piñata, just waiting for me to crack it with a great big stick.

So, to my friend who wrote, what I’m sure she thought was a comment in jest, I guess there are some things I haven’t thought to tell you.  Allow me to fill you in on a few of them.

For 15-years, as a cameraman, writer, and producer with NBC News, I sat on the front line of many struggles.  This was the first time I would be at the epicenter of something of this magnitude as a participant.  I knew why I was marching because I had the checked boxes all filled out in my head; women’s rights, minority issues, climate change, education.  All the big ones.  But it wasn’t until I was nestled amongst a sea of pink hats and humanity that I realized why I was really there.  By the way, there were quite a few disqualified Y chromosome people marching with me.

Women, and those with minority voices, have always played crucial roles in my success.  They are too often underrepresented, undermined, and undervalued.  So, from what some might call my “privileged” seat in society, I felt it was even more important for me to walk out my allegiance to them.

I marched because Donald Trump promised to serve all people.  And so far, his immediate circle of influence lacks the diversity to make that possible.  Having him hear our voices from his new home on his first day in office was a great start. Not everyone who needed to be heard could be there, so I was marching for them…and for all the people who’ve made a difference in my life.

I marched for my mom, who as a single parent took odd jobs teaching tennis lessons, tending bar, and fixing lawnmowers.  Always making less than the guy next to her who did the exact same job.  My mom never failed to take a college course and never got a failing grade.  Receiving her doctorate 35 years after taking her first class.

I marched for, and alongside, my friends Kent and Caanan.  Showing up with my support to protect their right to stay married.

I marched for my daughter Lauren, and my friend Tiffany.  Each survivors of sexual assault who now must watch a man who’s bragged about assaulting women lead our country for the next four years.

I marched for those so confused that they now believe in “alternative facts.”

I marched for my friends who lost all hope, and got suckered by a manipulative liar who placed a large bet on their fears and won bigly.

I marched as a reminder to those “who won” that they cannot ignore those who didn’t.  And I marched as a reminder to our representatives in Washington that they are bound by an oath to represent all those in their districts.

I marched to promote a global community of diverse members. The outcry of values and priorities aren’t solely “American issues” with isolated consequences.  Millions of others, on all 7 continents, took part in over 670 solidarity events. Our leader may say, “America First”, but we cannot claim to be “America Only”.

And I marched for that friend of mine, the Twitter commenter.  Apparently, there were some things I didn’t tell you.  I’m glad I told you about them now so we can put down our phones and get to the business of building a brighter future for us all.  And that’s something worth tweeting and re-tweeting about.

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Inspiring Stories To Give You Hope After A Less Than Inspiring Year

 

We thought sharing NPR‘s favorite, most inspiring stories of 2016, would be a nice Christmas present.  Inspiring you to remain hopeful after the (insert catastrophic phrase of your own here) year we just shared together.  These stories certainly helped shape our New Year’s Resolution.  Not gym membership, seeing the doctor more often, or adding more travel commitments (although, we’ll do those things).  But also our determination to raise our voices a little louder…get involved just a little bit more.

So let’s all have ourselves a wonderful holiday season…and get some rest!  We’ve got work to do in 2017.

Merry Christmas and a Happy (Happier) New Year to all of those committed to Just DO Something…Anything! to make a difference.

Sincerely,
JDSA

Clockwise from upper left: Dr. Forster Amponsah; a Malick Sidbe photo taken in Mali; a global garden of radio; Chewa the TB-sniffing rat; another Sidbe photo; Olympic medalist Fu Yuanhui of China; the New Mexico cave where a superhero bacterium lived; poverty fighter Sir Fazle Hasan Abed; calligrapher Sughra Hussainy; activist Loyce Maturu.

Jason Beaubien/NPR, Courtesy of Malick Sidibe and Jack Shainman Gallery, Katherine Streeter for NPR, Maarten Boersema/APOPO, Gabriel Bouys/AFP/Getty Images, Courtesy of Max Wisshak, Courtesy of BRAC, Ben de la Cruz and Toya Sarno Jordan/NPR 

There was no shortage of sad news in 2016.

And because we’re a blog that covers global health and development, we covered a lot of those sobering stories: the toll of diseases like Zika, the bombing of hospitals in conflict zones, the suffering caused by poverty and by discrimination against women.

But we published a lot of hopeful stories as well. We asked our team at Goats and Soda to pick some of the stories from this year that inspired them the most. We hope you’re inspired too.

Of Periods And Bugs

My favorite inspiring story from this year was about the Chinese Olympic swimmer Fu Yuanhui who made headlines for telling the world she was on her period. I love that woman — breaking boundaries and taboos effortlessly.

My favorite story that I wrote was the hero bug story. We forget that to fight antibiotic resistance we need the help of the bacteria. —Michaeleen Doucleff

A Rat With A Nose For TB

My favorite piece on Goats and Soda in 2016 was “Chewa The Lab Rat Has A Great Job, Good Retirement Benefits.” African giant-pouched rats like Chewa are trained to detect TB — and they’re faster and cheaper than lab machines. You can tell from the photos that the lab technicians really love their helper rats. —Malaka Gharib

Unstoppable Women

I love watching the video of Sughra Hussainy creating calligraphy. When she was a kid in Afghanistan, girls couldn’t go to school. That didn’t stand in her way. Today she’s a gifted artist with big dreams: “I just want to work hard at this. And of course, become world famous.”

A favorite story I wrote was an interview with Loyce Maturu, a 24-year-old from Zimbabwe who was an orphan, HIV positive and abused by a relative. And she had TB. And tried to kill herself at a low point. As the headline says, “She almost gave up — but didn’t.” —Marc Silver

Dazzling Doctor

Dr. Forster Amponsah has star power. You can see it as he walks the halls of the Koforidua Regional Hospital in Ghana. Interns’ and patients’ eyes track his movement. Amponsah through sheer force of will and against incredible challenges has built up a surgical department in his public hospital. The surgeries he’s performing would be considered routine in a U.S. hospital but some days in Ghana they appear as small miracles. —Jason Beaubien

Irresistible Radio

Our story about Radio Garden, a website that lets you listen to stations around the world, was my favorite story. Just point your cursor at one of the thousands of green dots on a map of the globe. Listen to talk radio in Uganda, jazz in Morocco and punk rock in Hawaii. It’s a fun way to feel a connection to distant cultures. —Ben de la Cruz

A Photographer And A Poverty Fighter

This one is poignant given the extremism and political violence plaguing Mali, but I felt so uplifted reading Ofeibea Quist-Arcton’s tribute to the late Malian portrait photographer Malick Sidibe. His black and white images from the 1960s and ’70s captured dancing couples, pensive matriarchs and youngsters showing off their grooviest outfits — a reminder of a hopeful time when Mali was newly independent and, as Quist-Arcton put it, “relishing its freedom and having fun.”

One of my favorite interviews was with “the most influential poverty fighter you’ve never heard of” — Sir Fazle Hasan Abed, founder and head of BRAC, the anti-poverty group. BRAC helped pioneer a program that gives extremely poor families an asset like a cow or a goat. It’s an approach that has likely improved the lives of millions. —Nurith Aizenman

We Demand Gun Law Changes Now!

Mass-Shooting-Sandy-Hook1-420x470

 

 

After a week of having the right to remain silent, the NRA decided to speak out about the tragedy in Newtown, Connecticut. They should have kept their mouths shut.

In a haunting speech to reporters, who were denied the opportunity to respond with questions, NRA chief executive Wayne LaPierre, blamed violent video games and music for the tragedy. Calling for more guns on the street and armed guards in every school.

“The only thing that stops a bad guy with a gun is a good guy with a gun!” said, LaPierre. Apparently forgetting that deranged individuals in bullet-proofed vests, firing fully automatic assault rifles with clips holding hundreds of rounds, will most likely, trump the math teacher carrying a semi-automatic pistol in their back pocket.

If you’re concerned about this “Wild West” proposal, don’t be. The NRA promises it will train all these teachers, janitors, school counselors and volunteer workers on just how to properly use a firearm.

Feel better? Neither do I.

Even though a 1/3 of our schools already have armed guards, students in Paducah, Kentucky, Jonesboro, Arkansas, Red Lake, Minnesota, Nickle Mines, Pennsylvania, Chardon, Ohio and the campus of Virginia Tech were not immune. One failed attempt at a shoe bomb on an airplane and we all have to remove our shoes. Yet, after more than 100 of the students and teachers killed and dozens more injured in those shootings, not a single change in our gun laws.

“Guns Don’t Kill People.” slogans are unnecessary. The fact of the matter is, people with guns do. What is necessary, what is needed, is for our elected officials to wake up. Either continue listening to the NRA’s absurd proposals of letting the George Zimmerman’s of the world patrol the halls of our schools, or take a stand.

The NRA is wrong. We do need changes in our gun laws. Don’t think so? Consider these:

In Iowa, food vendors in some parts of the state need a business permit and food license. Gun owners need no such thing. Which makes it easier to buy a gun than to sell lemonade on your front porch.

Arizona, Vermont and Alaska do not require a permit to carry a concealed weapon. But if you want to cut hair, you need 1500 hours of instruction and a barber’s license.

Wayne LaPierre claimed sick individuals, will stop at nothing to commit violent acts of murder. Why, then, does he continue to deny a national database to weed out those individuals?

I don’t like guns. Never have. I’ve never had the urge to shoot at targets or live animals. But I’m a proponent of the 2nd amendment, nonetheless. Unlike the NRA, I’m a proponent who doesn’t feel the amendment is a blanket for fully automatic assault rifles for anyone who wants one. Nor am I in favor, as the NRA apparently is, of limited reaches for the ATF to enforce the gun laws currently in existence.

I’m also an advocate for free speech. We can say whatever we want. But I also believe we’re not immune from the consequences of what it is we say. Yell at your boss and see if you don’t get fired. Make a threat against the president and find out what happens next. There are limits to our freedoms. There has to be. Without them, we’d have a far more anarchic society than if we armed every man, woman, and school child’s teacher.

Why did the NRA take such a tough stance with foolish language and asinine statements of armed teachers and gun-toting school counselors? Is their once thick concrete wall now showing signs of cracks? Is DC’s most powerful lobby now feeling a bit vulnerable? I think so. The leadership of the NRA is so out-of-touch with its members they’re making responsible gun owners look bad. Since the massacre in Newtown, many gun rights advocates have been softening their stance on gun control. Which explains why LaPierre said all those ridiculous things. “From my cold, dead hands.” it seems, was already taken.

More than 150,000 signatures scrawled on a petition for changes in our gun laws have reached the White House. Americans want change. Cries for gun regulation have always been present, but with timid tonality spoken in hushed tone away from gun lobbyists; drowned  by both incognizant politicians and the sound of gunfire at rifle ranges everywhere…. But there are no ear protectors to deafen the voices now. There are simply too many voices and finally, they’re being heard in unison.

 

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