Spiderman – Everyday Hero

By

You don’t need Spidey sense to be a superhero.

In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.

The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.

“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”

The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.

Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.

“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”

The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).

“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”

Culinary Event Raises $38K for Kids at Second Harvest Food Bank

The 4th annual Field to Feast dinner was held on March 25, 2017 at Long & Scott Farms in Zellwood, Fla. Featuring inventive samplings from Disney’s top chefs.  This year’s lineup included: Chef Dennis Thompson, California Grill; Chef Leonard Thomson, Park Event Operations and Premium Events; Chef Gregg Hannon, Epcot International Flower & Garden Festival; Chef Daniel Sicilia, Jiko-The Cooking Place; Chef Dom Filoni, Citricos; Chef Michael Gonsalves, Artist Point; Chef David Njoroge, Tiffins; and Chef Chocolatier Amanda Lauder, The Ganachery.

f2f-8Field to Feast celebrates locally sourced ingredients with cuisine enjoyed in an open-air setting. The casual dine around f2f-2combines country charm with culinary excellence. New this year: Master Sommelier George Miliotes, who paired each dish with specially selected wines, beers, and cocktails.  Guests enjoyed live music, farm tours, a raffle and more.

Tickets were $175 with 100% of proceeds benefitting the Kids Cafe Program of Second Harvest Food Bank of Central Florida, an after-school meal service program that provides food to needy children in Orange, Seminole, and Osceola counties. The event sold out the last three years.

Field To Feast was presented by Edible Orlando magazine with Walt Disney World Resort as a major sponsor.

%d bloggers like this: