Spiderman – Everyday Hero

By

You don’t need Spidey sense to be a superhero.

In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.

The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.

“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”

The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.

Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.

“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”

The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).

“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”

Culinary Event Raises $38K for Kids at Second Harvest Food Bank

The 4th annual Field to Feast dinner was held on March 25, 2017 at Long & Scott Farms in Zellwood, Fla. Featuring inventive samplings from Disney’s top chefs.  This year’s lineup included: Chef Dennis Thompson, California Grill; Chef Leonard Thomson, Park Event Operations and Premium Events; Chef Gregg Hannon, Epcot International Flower & Garden Festival; Chef Daniel Sicilia, Jiko-The Cooking Place; Chef Dom Filoni, Citricos; Chef Michael Gonsalves, Artist Point; Chef David Njoroge, Tiffins; and Chef Chocolatier Amanda Lauder, The Ganachery.

f2f-8Field to Feast celebrates locally sourced ingredients with cuisine enjoyed in an open-air setting. The casual dine around f2f-2combines country charm with culinary excellence. New this year: Master Sommelier George Miliotes, who paired each dish with specially selected wines, beers, and cocktails.  Guests enjoyed live music, farm tours, a raffle and more.

Tickets were $175 with 100% of proceeds benefitting the Kids Cafe Program of Second Harvest Food Bank of Central Florida, an after-school meal service program that provides food to needy children in Orange, Seminole, and Osceola counties. The event sold out the last three years.

Field To Feast was presented by Edible Orlando magazine with Walt Disney World Resort as a major sponsor.

Signs, Sounds, & Thoughts From My Experience At The Women’s March in Washington D.C.

One Man’s Story: Why I Marched With Women on Trump’s First Day
By: Dan Beckmann/Orlando Sentinel
25 January 2017 

Last week, rather excitedly, I posted, what I thought was a fairly innocuous tweet; “Heading to D.C. for the March!”  I wrote.  So, I was surprised to read the first response.  Not because it arrived so quickly, I have nearly 10,000 followers.  Rather, because it came from a friend with an ambiguous quip. “Last I checked you were a man…is there something you’re not telling me?”  She wrote.  Surely my well-educated friend could not be so confused to think a Y chromosome would be a disqualification for taking part in a Women’s March?  Nonetheless, there it was.  That comment…hanging like a piñata, just waiting for me to crack it with a great big stick.

So, to my friend who wrote, what I’m sure she thought was a comment in jest, I guess there are some things I haven’t thought to tell you.  Allow me to fill you in on a few of them.

For 15-years, as a cameraman, writer, and producer with NBC News, I sat on the front line of many struggles.  This was the first time I would be at the epicenter of something of this magnitude as a participant.  I knew why I was marching because I had the checked boxes all filled out in my head; women’s rights, minority issues, climate change, education.  All the big ones.  But it wasn’t until I was nestled amongst a sea of pink hats and humanity that I realized why I was really there.  By the way, there were quite a few disqualified Y chromosome people marching with me.

Women, and those with minority voices, have always played crucial roles in my success.  They are too often underrepresented, undermined, and undervalued.  So, from what some might call my “privileged” seat in society, I felt it was even more important for me to walk out my allegiance to them.

I marched because Donald Trump promised to serve all people.  And so far, his immediate circle of influence lacks the diversity to make that possible.  Having him hear our voices from his new home on his first day in office was a great start. Not everyone who needed to be heard could be there, so I was marching for them…and for all the people who’ve made a difference in my life.

I marched for my mom, who as a single parent took odd jobs teaching tennis lessons, tending bar, and fixing lawnmowers.  Always making less than the guy next to her who did the exact same job.  My mom never failed to take a college course and never got a failing grade.  Receiving her doctorate 35 years after taking her first class.

I marched for, and alongside, my friends Kent and Caanan.  Showing up with my support to protect their right to stay married.

I marched for my daughter Lauren, and my friend Tiffany.  Each survivors of sexual assault who now must watch a man who’s bragged about assaulting women lead our country for the next four years.

I marched for those so confused that they now believe in “alternative facts.”

I marched for my friends who lost all hope, and got suckered by a manipulative liar who placed a large bet on their fears and won bigly.

I marched as a reminder to those “who won” that they cannot ignore those who didn’t.  And I marched as a reminder to our representatives in Washington that they are bound by an oath to represent all those in their districts.

I marched to promote a global community of diverse members. The outcry of values and priorities aren’t solely “American issues” with isolated consequences.  Millions of others, on all 7 continents, took part in over 670 solidarity events. Our leader may say, “America First”, but we cannot claim to be “America Only”.

And I marched for that friend of mine, the Twitter commenter.  Apparently, there were some things I didn’t tell you.  I’m glad I told you about them now so we can put down our phones and get to the business of building a brighter future for us all.  And that’s something worth tweeting and re-tweeting about.

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Inspiring Stories To Give You Hope After A Less Than Inspiring Year

 

We thought sharing NPR‘s favorite, most inspiring stories of 2016, would be a nice Christmas present.  Inspiring you to remain hopeful after the (insert catastrophic phrase of your own here) year we just shared together.  These stories certainly helped shape our New Year’s Resolution.  Not gym membership, seeing the doctor more often, or adding more travel commitments (although, we’ll do those things).  But also our determination to raise our voices a little louder…get involved just a little bit more.

So let’s all have ourselves a wonderful holiday season…and get some rest!  We’ve got work to do in 2017.

Merry Christmas and a Happy (Happier) New Year to all of those committed to Just DO Something…Anything! to make a difference.

Sincerely,
JDSA

Clockwise from upper left: Dr. Forster Amponsah; a Malick Sidbe photo taken in Mali; a global garden of radio; Chewa the TB-sniffing rat; another Sidbe photo; Olympic medalist Fu Yuanhui of China; the New Mexico cave where a superhero bacterium lived; poverty fighter Sir Fazle Hasan Abed; calligrapher Sughra Hussainy; activist Loyce Maturu.

Jason Beaubien/NPR, Courtesy of Malick Sidibe and Jack Shainman Gallery, Katherine Streeter for NPR, Maarten Boersema/APOPO, Gabriel Bouys/AFP/Getty Images, Courtesy of Max Wisshak, Courtesy of BRAC, Ben de la Cruz and Toya Sarno Jordan/NPR 

There was no shortage of sad news in 2016.

And because we’re a blog that covers global health and development, we covered a lot of those sobering stories: the toll of diseases like Zika, the bombing of hospitals in conflict zones, the suffering caused by poverty and by discrimination against women.

But we published a lot of hopeful stories as well. We asked our team at Goats and Soda to pick some of the stories from this year that inspired them the most. We hope you’re inspired too.

Of Periods And Bugs

My favorite inspiring story from this year was about the Chinese Olympic swimmer Fu Yuanhui who made headlines for telling the world she was on her period. I love that woman — breaking boundaries and taboos effortlessly.

My favorite story that I wrote was the hero bug story. We forget that to fight antibiotic resistance we need the help of the bacteria. —Michaeleen Doucleff

A Rat With A Nose For TB

My favorite piece on Goats and Soda in 2016 was “Chewa The Lab Rat Has A Great Job, Good Retirement Benefits.” African giant-pouched rats like Chewa are trained to detect TB — and they’re faster and cheaper than lab machines. You can tell from the photos that the lab technicians really love their helper rats. —Malaka Gharib

Unstoppable Women

I love watching the video of Sughra Hussainy creating calligraphy. When she was a kid in Afghanistan, girls couldn’t go to school. That didn’t stand in her way. Today she’s a gifted artist with big dreams: “I just want to work hard at this. And of course, become world famous.”

A favorite story I wrote was an interview with Loyce Maturu, a 24-year-old from Zimbabwe who was an orphan, HIV positive and abused by a relative. And she had TB. And tried to kill herself at a low point. As the headline says, “She almost gave up — but didn’t.” —Marc Silver

Dazzling Doctor

Dr. Forster Amponsah has star power. You can see it as he walks the halls of the Koforidua Regional Hospital in Ghana. Interns’ and patients’ eyes track his movement. Amponsah through sheer force of will and against incredible challenges has built up a surgical department in his public hospital. The surgeries he’s performing would be considered routine in a U.S. hospital but some days in Ghana they appear as small miracles. —Jason Beaubien

Irresistible Radio

Our story about Radio Garden, a website that lets you listen to stations around the world, was my favorite story. Just point your cursor at one of the thousands of green dots on a map of the globe. Listen to talk radio in Uganda, jazz in Morocco and punk rock in Hawaii. It’s a fun way to feel a connection to distant cultures. —Ben de la Cruz

A Photographer And A Poverty Fighter

This one is poignant given the extremism and political violence plaguing Mali, but I felt so uplifted reading Ofeibea Quist-Arcton’s tribute to the late Malian portrait photographer Malick Sidibe. His black and white images from the 1960s and ’70s captured dancing couples, pensive matriarchs and youngsters showing off their grooviest outfits — a reminder of a hopeful time when Mali was newly independent and, as Quist-Arcton put it, “relishing its freedom and having fun.”

One of my favorite interviews was with “the most influential poverty fighter you’ve never heard of” — Sir Fazle Hasan Abed, founder and head of BRAC, the anti-poverty group. BRAC helped pioneer a program that gives extremely poor families an asset like a cow or a goat. It’s an approach that has likely improved the lives of millions. —Nurith Aizenman

How One Blind Man Paints – And Sees – The World

10 Inspiring Stories of People Who JDSA

By Kyle Almond, CNN

After <a href='http://www.cnn.com/SPECIALS/cnn.heroes/2013.heroes/dale.beatty.html'>Dale Beatty</a>, right, lost his legs in the Iraq war, his community thanked him for his service by helping him build a home. To pay it forward, Beatty co-founded Purple Heart Homes, which has helped build or modify homes for dozens of disabled U.S. veterans. "We wouldn't leave someone behind on the battlefield," Beatty said. "Why would we do it at home?"
After Dale Beatty, right, lost his legs in the Iraq war, his community thanked him for his service by helping him build a home. To pay it forward, Beatty co-founded Purple Heart Homes, which has helped build or modify homes for dozens of disabled U.S. veterans. “We wouldn’t leave someone behind on the battlefield,” Beatty said. “Why would we do it at home?”
STORY HIGHLIGHTS
  • The top 10 CNN Heroes of 2013 each receive $50,000 for their efforts to help change the world
  • The Hero of the Year, chosen by CNN’s global audience, receives an additional $250,000

(CNN) — They clean up rivers, build homes for disabled veterans and bring health care to some of the darkest parts of the world.

They help children who are fighting cancer, poverty and a lack of opportunity.

Here are the top 10 Heroes of 2013, in alphabetical order:

Dale Beatty: Making life easier for disabled veterans
After Dale Beatty lost his legs in the Iraq war, his community thanked him for his service by helping him build a home. To pay it forward, Beatty co-founded Purple Heart Homes, which has helped build or modify homes for dozens of disabled U.S. veterans. “We wouldn’t leave someone behind on the battlefield,” Beatty said. “Why would we do it at home?”
Read Beatty’s story

Georges Bwelle: Bringing health care to the jungle
For decades, Georges Bwelle watched his father suffer, unable to get the medical attention he needed. Now a doctor, Bwelle travels into the jungles of his native Cameroon nearly every weekend, providing free medical care for those who don’t have access to good health care. “To make people laugh, to reduce the pain, that’s why I’m doing this,” he said.
Read Bwelle’s story

Robin Emmons: Creating an oasis in a ‘food desert’
More than 72,000 people in Charlotte, North Carolina, lack access to fresh produce. When Robin Emmons discovered this problem, she took action. “I decided to rip up my whole backyard and make it all a garden for people in need,” she said. Since 2008, Emmons has grown more than 26,000 pounds of fruits and vegetables for area residents.
Read Emmons’ story

Danielle Gletow: Granting wishes for foster kids
Foster children don’t often get the things other children do, but Danielle Gletow is trying to help change that. She posts their wishes online so the public can help grant them. “I’m here to be the mom to all these kids who might not feel like they have one,” she said. Since 2008, her group has helped grant more than 6,500 wishes in 42 states.
Read Gletow’s story

Tawanda Jones: Giving kids a way off deadly streets
Tawanda Jones is using dance to empower the youth of Camden, New Jersey, one of the poorest cities in the country. Through Jones’ drill team program, at least 4,000 children have learned discipline, respect and community service — and all of them have graduated high school. “We need to take back our city and, most importantly, take back our youth,” Jones said.
Read Jones’ story

Richard Nares: Helping sick kids get to chemo
For many children fighting cancer, it can be extremely tough to make it to their chemotherapy appointments. But Richard Nares started a group that gives them transportation and support. “No child should miss their cancer treatment due to lack of transportation,” said Nares, who lost his son to leukemia in 2000.
Read Nares’ story

Kakenya Ntaiya: Educating girls for the first time
Kakenya Ntaiya is inspiring change in her native Kenyan village. After becoming the first woman in the village to attend college in the United States, she returned to open the village’s first primary school for girls. “Our work is about empowering the girls,” Ntaiya said. “They are dreaming of becoming lawyers, teachers, doctors.”
Read Ntaiya’s story

Chad Pregracke: Cleaning up America’s rivers
Chad Pregracke has made it his life’s work to clean up the Mississippi River and other American waterways. Since 1998, about 70,000 volunteers have helped Pregracke remove more than 7 million pounds of garbage from 23 rivers across the country. “Picking up garbage, it’s tough, miserable and hot,” Pregracke said. “We try to make it fun.”
Read Pregracke’s story

Estella Pyfrom: Bringing computers to kids in need
Estella Pyfrom used her life savings to create “Estella’s Brilliant Bus,” a mobile computer lab that provides tutoring for thousands of low-income students in Palm Beach County, Florida. “It’s not just a bus, it’s a movement,” Pyfrom said. “And we’re going to keep making a difference.”
Read Pyfrom’s story

Laura Stachel: Lighting the way for safe childbirths
Laura Stachel created a special “solar suitcase” to help health-care workers deliver babies in more than 20 developing countries. “I really want a world where women can deliver babies safely and with dignity,” Stachel said.
Read Stachel’s story

As part of their award package, each top 10 Hero will also receive free organizational training from the Annenberg Foundation, a leading supporter of nonprofits worldwide. The Heroes will participate in a customized version of the Annenberg Alchemyprogram, which offers practical guidance to help strengthen organizations for long-term success.

Check out all of this year’s CNN Heroes

A Pep Talk From Kid President

Wanna get inspired?  Wanna get motived?  Wanna Just DO Something…Anything?  Check out this video from Soul Pancake’s Kid President.

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