Spiderman – Everyday Hero

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You don’t need Spidey sense to be a superhero.

In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.

The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.

“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”

The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.

Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.

“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”

The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).

“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”

Culinary Event Raises $38K for Kids at Second Harvest Food Bank

The 4th annual Field to Feast dinner was held on March 25, 2017 at Long & Scott Farms in Zellwood, Fla. Featuring inventive samplings from Disney’s top chefs.  This year’s lineup included: Chef Dennis Thompson, California Grill; Chef Leonard Thomson, Park Event Operations and Premium Events; Chef Gregg Hannon, Epcot International Flower & Garden Festival; Chef Daniel Sicilia, Jiko-The Cooking Place; Chef Dom Filoni, Citricos; Chef Michael Gonsalves, Artist Point; Chef David Njoroge, Tiffins; and Chef Chocolatier Amanda Lauder, The Ganachery.

f2f-8Field to Feast celebrates locally sourced ingredients with cuisine enjoyed in an open-air setting. The casual dine around f2f-2combines country charm with culinary excellence. New this year: Master Sommelier George Miliotes, who paired each dish with specially selected wines, beers, and cocktails.  Guests enjoyed live music, farm tours, a raffle and more.

Tickets were $175 with 100% of proceeds benefitting the Kids Cafe Program of Second Harvest Food Bank of Central Florida, an after-school meal service program that provides food to needy children in Orange, Seminole, and Osceola counties. The event sold out the last three years.

Field To Feast was presented by Edible Orlando magazine with Walt Disney World Resort as a major sponsor.

Signs, Sounds, & Thoughts From My Experience At The Women’s March in Washington D.C.

One Man’s Story: Why I Marched With Women on Trump’s First Day
By: Dan Beckmann/Orlando Sentinel
25 January 2017 

Last week, rather excitedly, I posted, what I thought was a fairly innocuous tweet; “Heading to D.C. for the March!”  I wrote.  So, I was surprised to read the first response.  Not because it arrived so quickly, I have nearly 10,000 followers.  Rather, because it came from a friend with an ambiguous quip. “Last I checked you were a man…is there something you’re not telling me?”  She wrote.  Surely my well-educated friend could not be so confused to think a Y chromosome would be a disqualification for taking part in a Women’s March?  Nonetheless, there it was.  That comment…hanging like a piñata, just waiting for me to crack it with a great big stick.

So, to my friend who wrote, what I’m sure she thought was a comment in jest, I guess there are some things I haven’t thought to tell you.  Allow me to fill you in on a few of them.

For 15-years, as a cameraman, writer, and producer with NBC News, I sat on the front line of many struggles.  This was the first time I would be at the epicenter of something of this magnitude as a participant.  I knew why I was marching because I had the checked boxes all filled out in my head; women’s rights, minority issues, climate change, education.  All the big ones.  But it wasn’t until I was nestled amongst a sea of pink hats and humanity that I realized why I was really there.  By the way, there were quite a few disqualified Y chromosome people marching with me.

Women, and those with minority voices, have always played crucial roles in my success.  They are too often underrepresented, undermined, and undervalued.  So, from what some might call my “privileged” seat in society, I felt it was even more important for me to walk out my allegiance to them.

I marched because Donald Trump promised to serve all people.  And so far, his immediate circle of influence lacks the diversity to make that possible.  Having him hear our voices from his new home on his first day in office was a great start. Not everyone who needed to be heard could be there, so I was marching for them…and for all the people who’ve made a difference in my life.

I marched for my mom, who as a single parent took odd jobs teaching tennis lessons, tending bar, and fixing lawnmowers.  Always making less than the guy next to her who did the exact same job.  My mom never failed to take a college course and never got a failing grade.  Receiving her doctorate 35 years after taking her first class.

I marched for, and alongside, my friends Kent and Caanan.  Showing up with my support to protect their right to stay married.

I marched for my daughter Lauren, and my friend Tiffany.  Each survivors of sexual assault who now must watch a man who’s bragged about assaulting women lead our country for the next four years.

I marched for those so confused that they now believe in “alternative facts.”

I marched for my friends who lost all hope, and got suckered by a manipulative liar who placed a large bet on their fears and won bigly.

I marched as a reminder to those “who won” that they cannot ignore those who didn’t.  And I marched as a reminder to our representatives in Washington that they are bound by an oath to represent all those in their districts.

I marched to promote a global community of diverse members. The outcry of values and priorities aren’t solely “American issues” with isolated consequences.  Millions of others, on all 7 continents, took part in over 670 solidarity events. Our leader may say, “America First”, but we cannot claim to be “America Only”.

And I marched for that friend of mine, the Twitter commenter.  Apparently, there were some things I didn’t tell you.  I’m glad I told you about them now so we can put down our phones and get to the business of building a brighter future for us all.  And that’s something worth tweeting and re-tweeting about.

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Inspiring Stories To Give You Hope After A Less Than Inspiring Year

 

We thought sharing NPR‘s favorite, most inspiring stories of 2016, would be a nice Christmas present.  Inspiring you to remain hopeful after the (insert catastrophic phrase of your own here) year we just shared together.  These stories certainly helped shape our New Year’s Resolution.  Not gym membership, seeing the doctor more often, or adding more travel commitments (although, we’ll do those things).  But also our determination to raise our voices a little louder…get involved just a little bit more.

So let’s all have ourselves a wonderful holiday season…and get some rest!  We’ve got work to do in 2017.

Merry Christmas and a Happy (Happier) New Year to all of those committed to Just DO Something…Anything! to make a difference.

Sincerely,
JDSA

Clockwise from upper left: Dr. Forster Amponsah; a Malick Sidbe photo taken in Mali; a global garden of radio; Chewa the TB-sniffing rat; another Sidbe photo; Olympic medalist Fu Yuanhui of China; the New Mexico cave where a superhero bacterium lived; poverty fighter Sir Fazle Hasan Abed; calligrapher Sughra Hussainy; activist Loyce Maturu.

Jason Beaubien/NPR, Courtesy of Malick Sidibe and Jack Shainman Gallery, Katherine Streeter for NPR, Maarten Boersema/APOPO, Gabriel Bouys/AFP/Getty Images, Courtesy of Max Wisshak, Courtesy of BRAC, Ben de la Cruz and Toya Sarno Jordan/NPR 

There was no shortage of sad news in 2016.

And because we’re a blog that covers global health and development, we covered a lot of those sobering stories: the toll of diseases like Zika, the bombing of hospitals in conflict zones, the suffering caused by poverty and by discrimination against women.

But we published a lot of hopeful stories as well. We asked our team at Goats and Soda to pick some of the stories from this year that inspired them the most. We hope you’re inspired too.

Of Periods And Bugs

My favorite inspiring story from this year was about the Chinese Olympic swimmer Fu Yuanhui who made headlines for telling the world she was on her period. I love that woman — breaking boundaries and taboos effortlessly.

My favorite story that I wrote was the hero bug story. We forget that to fight antibiotic resistance we need the help of the bacteria. —Michaeleen Doucleff

A Rat With A Nose For TB

My favorite piece on Goats and Soda in 2016 was “Chewa The Lab Rat Has A Great Job, Good Retirement Benefits.” African giant-pouched rats like Chewa are trained to detect TB — and they’re faster and cheaper than lab machines. You can tell from the photos that the lab technicians really love their helper rats. —Malaka Gharib

Unstoppable Women

I love watching the video of Sughra Hussainy creating calligraphy. When she was a kid in Afghanistan, girls couldn’t go to school. That didn’t stand in her way. Today she’s a gifted artist with big dreams: “I just want to work hard at this. And of course, become world famous.”

A favorite story I wrote was an interview with Loyce Maturu, a 24-year-old from Zimbabwe who was an orphan, HIV positive and abused by a relative. And she had TB. And tried to kill herself at a low point. As the headline says, “She almost gave up — but didn’t.” —Marc Silver

Dazzling Doctor

Dr. Forster Amponsah has star power. You can see it as he walks the halls of the Koforidua Regional Hospital in Ghana. Interns’ and patients’ eyes track his movement. Amponsah through sheer force of will and against incredible challenges has built up a surgical department in his public hospital. The surgeries he’s performing would be considered routine in a U.S. hospital but some days in Ghana they appear as small miracles. —Jason Beaubien

Irresistible Radio

Our story about Radio Garden, a website that lets you listen to stations around the world, was my favorite story. Just point your cursor at one of the thousands of green dots on a map of the globe. Listen to talk radio in Uganda, jazz in Morocco and punk rock in Hawaii. It’s a fun way to feel a connection to distant cultures. —Ben de la Cruz

A Photographer And A Poverty Fighter

This one is poignant given the extremism and political violence plaguing Mali, but I felt so uplifted reading Ofeibea Quist-Arcton’s tribute to the late Malian portrait photographer Malick Sidibe. His black and white images from the 1960s and ’70s captured dancing couples, pensive matriarchs and youngsters showing off their grooviest outfits — a reminder of a hopeful time when Mali was newly independent and, as Quist-Arcton put it, “relishing its freedom and having fun.”

One of my favorite interviews was with “the most influential poverty fighter you’ve never heard of” — Sir Fazle Hasan Abed, founder and head of BRAC, the anti-poverty group. BRAC helped pioneer a program that gives extremely poor families an asset like a cow or a goat. It’s an approach that has likely improved the lives of millions. —Nurith Aizenman

A Cultural Addiction To All Things Technology

by Dan Beckmann

The first time I traveled to Italy all my expenses were paid for: the hotel, the meals, and the wine. I took video of it all. Shooting a documentary on life in Rome I saw the Pantheon, the Forum, and the Roman Colosseum. Traipsing my way through the Vatican, shooting everything that moved with my big, bulky video camera, it dawned on me (years later, unfortunately) that I hadn’t seen anything. Not really. I was just capturing moments instead of realizing them.

Fast forward ten-plus years.

Ok, yea…so I sneaked a pic. Big deal.

The overpriced camera I once used has been replaced with an affordable smartphone. It’s much easier now to clandestinely smuggle a pocket-sized device into the Sistine Chapel, and snap an image without drawing much attention. Just remember to take off that “camera click” noise in the Settings menu. In my day, it was impossible for me to sneak past the Swiss Guard carrying a shoulder-mounted camera with a light on top.

Charlene deGuzman, who wrote and stars in this short film, speaks to how our use of technology has come at the expense of forging real, human connections.  NPR ran Charlene’s short (which has now been viewed over 22 million times) saying, “The cultural shift is complete. We’re all just alone with our smartphones, even when we’re surrounded by other humans.

Today, Apple’s iOS7 will be available for download, and the release of their new iPhone line is on deck. It all promises to be cool, fun and extremely time consuming to figure out. But Charlene’s video serves as a reminder that there’s a whole world out there to experience. And it was never meant to be seen through a viewfinder or a 4 inch piece of smartphone glass.

I’ll still use the camera on my iPhone. But now I’ll try doing so with the proper balance. A balance in the belief that it is possible to Just DO Something…Anything! with my phone in the “off” position.

Dan is the Co-Founder and President of Just DO Something…Anything! He spent nearly 15 years with NBC News as a cameraman, writer, editor and producer. His travels have taken him throughout Europe, Asia, and the Middle East. Dan loves wine (he thanks Italy for that) and plays the piano badly (he blames Italy’s wine for that).  http://DanBeckmann.com

Ugliness of human trafficking is coming out of the shadows

Human trafficking was, until recently, the biggest nonconversation we had. Hushed-toned talk, relegated to dark corners and dingy alleyways, helped this human-rights crisis flourish below the radar. But dialogue about the fastest-growing crime on the planet, with more people enslaved now than any time in human history, is finally beginning to resonate.

So why the long silence?

Human trafficking is uncomfortable and uncomprehended. “Stranger danger” is a devil we know. A phrase we understand. We talk to our kids about kidnapping and date rape, thinking of the villain as singular — a lone anomaly that strikes — an incident to be avoided. Not the beginning of a nightmare to a life of bondage.

But if we realized our kids were being exported, while others were being imported, we would have cried foul sooner and much louder. It’s a difficult concept to wrap our heads around. How do you explain to the concerned volunteer who canvasses neighborhoods, lakes and wooded areas for a missing person to consider searching shipping containers instead?

Domestic abuse and homelessness are easier stories for the media to tell. Human trafficking? Not so simple.

It’s modern-day slavery manifested into forced labor, with prostitution, immigration, child abuse, smuggling, drugs, money laundering and organized crime all thrown together. A local reporter recently told me, “It’s a complicated, time-consuming topic. It would take an entire newscast just to explain what it is.”

Think it doesn’t happen here? Think again. All 50 states have reported incidents, and Florida is one of the top three destination points for trafficking worldwide. More than 20 million people are trafficked across the world with almost a quarter of them enslaved for sex.

It’s a $30 billion a year corruption that touches every one of us whether we know it or not. Get your nails done and it may be from a technician who’s not there by choice. The bracelet you just bought may have been made using a 10-year-old boy with little to no hope for tomorrow. Recently, a 14-year-old girl from Cocoa Beach was discovered, drugged and held captive by a man advertising her online as an escort.

We live in a celebrity-obsessed society that dominates what’s relevant. If there’s not a pretty face telling us we should worry, then there must not be anything to worry about.

Angelina Jolie, Brad Pitt, Sean Penn and George Clooney are all well-known advocates for familiar social causes. But human trafficking is so buried most aren’t aware of the celebrities who help give it a voice: Mira Sorvino and Jada Pinkett Smith.

We know more about abused animals, thanks to Sara McLaughlin’s commercials, than we do about Ricky Martin’s testimony on human trafficking in front of Congress. And while it’s helpful for big names to bring insight to big problems we may not otherwise notice, it’s troubling so many wait for their favorite famous face to tell them where to focus.

It’s good news this discussion is becoming broader. Nonetheless, I’m concerned about our notorious short-mindedness. Our intolerance is often too temporary. Outraged one minute, apathetic the next. We jump on bandwagons because it’s cool to be part of a trendy subject.

But this is not merely a hot topic. It’s human beings entangled in daily horror.

Consider this well-known quotation: “All that is necessary for evil to triumph is for good men to do nothing.” So what can you do? Talk about it. Your voice, added to others, helps bring human trafficking out of the shadows and into the light.

Welcome to the conversation. It will save lives. It will give voice to the voiceless and our collective persistence will bring freedom — one life at a time.

The Hurricane, The Homeless and Humanity

From Florida to New England, Hurricane Sandy chugged and skirted along the eastern seaboard; leaving toppled trees, dozens of deaths and millions without power in her wake.        

It was, no doubt, a terrifying experience for those who’ve never been in the path of a storm this size.  For the seasoned “veteran” it was probably exciting.  But for the homeless, Sandy’s punishing winds and stinging rain, made a difficult life even more strenuous.

As half-a-million New Yorkers were ordered to evacuate, the New York City Department of Homeless Services re-located nine shelters, displacing many of the 47,000 homeless.  Nearly half of which, are children.  And just to the south, in our nations capital, the problem isn’t any better.  According to the Washington Post, Capital Area Food BankBread for the City, and Martha’s Table, all organizations that help feed the homeless in DC, are now closed because of the storm.

Men’s only!  Women’s only!  No pets!  Separated families and too few beds, are problems homeless shelters face on a daily basis.  And while it is normal for shelters to deal with floods of people who live on the street, the floods from this storm forced homeowners to join the ranks of the homeless.  A new problem that has turned already crowded shelters into over-capacity refuges.  For a while, it seems, all those currently living under the shelters’ roofs are indistinguishably equal.        

It is during times like these, however, where people really come together.  The media’s stories of survival, rescues and goodwill gestures will flood the airwaves soon.  Far outweighing the tales of the opportunists who looted or price gouged in the aftermath.  Utility crews from New Mexico, Texas and Oklahoma are already on site helping restore power to the nearly 7 million people left without.  For those temporarily experiencing what life is like for the homeless, I hope you find your homes still standing when the winds and rains die down.  And for those less fortunate, for those who had no home before the storm, I hope some of those stories of goodwill will find their way to you.  You certainly deserve it.       

 

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