Spiderman – Everyday Hero

By

You don’t need Spidey sense to be a superhero.

In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.

The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.

“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”

The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.

Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.

“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”

The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).

“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”

Signs, Sounds, & Thoughts From My Experience At The Women’s March in Washington D.C.

One Man’s Story: Why I Marched With Women on Trump’s First Day
By: Dan Beckmann/Orlando Sentinel
25 January 2017 

Last week, rather excitedly, I posted, what I thought was a fairly innocuous tweet; “Heading to D.C. for the March!”  I wrote.  So, I was surprised to read the first response.  Not because it arrived so quickly, I have nearly 10,000 followers.  Rather, because it came from a friend with an ambiguous quip. “Last I checked you were a man…is there something you’re not telling me?”  She wrote.  Surely my well-educated friend could not be so confused to think a Y chromosome would be a disqualification for taking part in a Women’s March?  Nonetheless, there it was.  That comment…hanging like a piñata, just waiting for me to crack it with a great big stick.

So, to my friend who wrote, what I’m sure she thought was a comment in jest, I guess there are some things I haven’t thought to tell you.  Allow me to fill you in on a few of them.

For 15-years, as a cameraman, writer, and producer with NBC News, I sat on the front line of many struggles.  This was the first time I would be at the epicenter of something of this magnitude as a participant.  I knew why I was marching because I had the checked boxes all filled out in my head; women’s rights, minority issues, climate change, education.  All the big ones.  But it wasn’t until I was nestled amongst a sea of pink hats and humanity that I realized why I was really there.  By the way, there were quite a few disqualified Y chromosome people marching with me.

Women, and those with minority voices, have always played crucial roles in my success.  They are too often underrepresented, undermined, and undervalued.  So, from what some might call my “privileged” seat in society, I felt it was even more important for me to walk out my allegiance to them.

I marched because Donald Trump promised to serve all people.  And so far, his immediate circle of influence lacks the diversity to make that possible.  Having him hear our voices from his new home on his first day in office was a great start. Not everyone who needed to be heard could be there, so I was marching for them…and for all the people who’ve made a difference in my life.

I marched for my mom, who as a single parent took odd jobs teaching tennis lessons, tending bar, and fixing lawnmowers.  Always making less than the guy next to her who did the exact same job.  My mom never failed to take a college course and never got a failing grade.  Receiving her doctorate 35 years after taking her first class.

I marched for, and alongside, my friends Kent and Caanan.  Showing up with my support to protect their right to stay married.

I marched for my daughter Lauren, and my friend Tiffany.  Each survivors of sexual assault who now must watch a man who’s bragged about assaulting women lead our country for the next four years.

I marched for those so confused that they now believe in “alternative facts.”

I marched for my friends who lost all hope, and got suckered by a manipulative liar who placed a large bet on their fears and won bigly.

I marched as a reminder to those “who won” that they cannot ignore those who didn’t.  And I marched as a reminder to our representatives in Washington that they are bound by an oath to represent all those in their districts.

I marched to promote a global community of diverse members. The outcry of values and priorities aren’t solely “American issues” with isolated consequences.  Millions of others, on all 7 continents, took part in over 670 solidarity events. Our leader may say, “America First”, but we cannot claim to be “America Only”.

And I marched for that friend of mine, the Twitter commenter.  Apparently, there were some things I didn’t tell you.  I’m glad I told you about them now so we can put down our phones and get to the business of building a brighter future for us all.  And that’s something worth tweeting and re-tweeting about.

img_1508

Inspiring Stories To Give You Hope After A Less Than Inspiring Year

 

We thought sharing NPR‘s favorite, most inspiring stories of 2016, would be a nice Christmas present.  Inspiring you to remain hopeful after the (insert catastrophic phrase of your own here) year we just shared together.  These stories certainly helped shape our New Year’s Resolution.  Not gym membership, seeing the doctor more often, or adding more travel commitments (although, we’ll do those things).  But also our determination to raise our voices a little louder…get involved just a little bit more.

So let’s all have ourselves a wonderful holiday season…and get some rest!  We’ve got work to do in 2017.

Merry Christmas and a Happy (Happier) New Year to all of those committed to Just DO Something…Anything! to make a difference.

Sincerely,
JDSA

Clockwise from upper left: Dr. Forster Amponsah; a Malick Sidbe photo taken in Mali; a global garden of radio; Chewa the TB-sniffing rat; another Sidbe photo; Olympic medalist Fu Yuanhui of China; the New Mexico cave where a superhero bacterium lived; poverty fighter Sir Fazle Hasan Abed; calligrapher Sughra Hussainy; activist Loyce Maturu.

Jason Beaubien/NPR, Courtesy of Malick Sidibe and Jack Shainman Gallery, Katherine Streeter for NPR, Maarten Boersema/APOPO, Gabriel Bouys/AFP/Getty Images, Courtesy of Max Wisshak, Courtesy of BRAC, Ben de la Cruz and Toya Sarno Jordan/NPR 

There was no shortage of sad news in 2016.

And because we’re a blog that covers global health and development, we covered a lot of those sobering stories: the toll of diseases like Zika, the bombing of hospitals in conflict zones, the suffering caused by poverty and by discrimination against women.

But we published a lot of hopeful stories as well. We asked our team at Goats and Soda to pick some of the stories from this year that inspired them the most. We hope you’re inspired too.

Of Periods And Bugs

My favorite inspiring story from this year was about the Chinese Olympic swimmer Fu Yuanhui who made headlines for telling the world she was on her period. I love that woman — breaking boundaries and taboos effortlessly.

My favorite story that I wrote was the hero bug story. We forget that to fight antibiotic resistance we need the help of the bacteria. —Michaeleen Doucleff

A Rat With A Nose For TB

My favorite piece on Goats and Soda in 2016 was “Chewa The Lab Rat Has A Great Job, Good Retirement Benefits.” African giant-pouched rats like Chewa are trained to detect TB — and they’re faster and cheaper than lab machines. You can tell from the photos that the lab technicians really love their helper rats. —Malaka Gharib

Unstoppable Women

I love watching the video of Sughra Hussainy creating calligraphy. When she was a kid in Afghanistan, girls couldn’t go to school. That didn’t stand in her way. Today she’s a gifted artist with big dreams: “I just want to work hard at this. And of course, become world famous.”

A favorite story I wrote was an interview with Loyce Maturu, a 24-year-old from Zimbabwe who was an orphan, HIV positive and abused by a relative. And she had TB. And tried to kill herself at a low point. As the headline says, “She almost gave up — but didn’t.” —Marc Silver

Dazzling Doctor

Dr. Forster Amponsah has star power. You can see it as he walks the halls of the Koforidua Regional Hospital in Ghana. Interns’ and patients’ eyes track his movement. Amponsah through sheer force of will and against incredible challenges has built up a surgical department in his public hospital. The surgeries he’s performing would be considered routine in a U.S. hospital but some days in Ghana they appear as small miracles. —Jason Beaubien

Irresistible Radio

Our story about Radio Garden, a website that lets you listen to stations around the world, was my favorite story. Just point your cursor at one of the thousands of green dots on a map of the globe. Listen to talk radio in Uganda, jazz in Morocco and punk rock in Hawaii. It’s a fun way to feel a connection to distant cultures. —Ben de la Cruz

A Photographer And A Poverty Fighter

This one is poignant given the extremism and political violence plaguing Mali, but I felt so uplifted reading Ofeibea Quist-Arcton’s tribute to the late Malian portrait photographer Malick Sidibe. His black and white images from the 1960s and ’70s captured dancing couples, pensive matriarchs and youngsters showing off their grooviest outfits — a reminder of a hopeful time when Mali was newly independent and, as Quist-Arcton put it, “relishing its freedom and having fun.”

One of my favorite interviews was with “the most influential poverty fighter you’ve never heard of” — Sir Fazle Hasan Abed, founder and head of BRAC, the anti-poverty group. BRAC helped pioneer a program that gives extremely poor families an asset like a cow or a goat. It’s an approach that has likely improved the lives of millions. —Nurith Aizenman

The Faine House; A Project of Hope for Central Florida Youth

 

This year in Central Florida, an estimated 400 teenagers in foster care will turn 18, while the state ends its assistance. Without help and guidance many of these kids will face a lifetime of dependency; welfare, jail, and homelessness.

The Faine House, in conjunction with Children’s Home Society of Florida, exists to combat these problems.

Our story above explains why they do what they do, how they do it, and how everyone benefits.

To get involved or learn more about The Faine House click here: https://www.thefainehouse.org

Central Florida Public Schools Tackle Human Trafficking

JDSA recently partnered with the Florida Department of Children and Families, coordinating a project designed to create awareness and educate Central Florida teens about the dangers of Human Trafficking.

Just DO Something…Anything! funded and assisted Appleton Creative in the design of the campaign: a series of 4 colorfully designed posters, each depicting the dangers of modern day slavery, and distributed to every middle and high school in Central Florida.

Created with the youth audience in mind, the posters feature strong graphics, bold text and eye-catching call-to-actions. The campaign will effectively help make human trafficking top-of-mind and remind students of their value and where to go for help.

Orange County Public Schools (OCPS) is the 11th largest school district in the United States, where the posters are now being distributed to over 100 schools, reaching nearly 200,000 students in Orange, Osceola and Seminole County.

Last week, Crimeline displayed the posters at a joint forum at Valencia College Criminal Justice Institute.

20151118_092925

While Lake and Brevard County schools were expressing interest in displaying the posters, news of our project reached the Governor’s office in Tallahassee, where the Florida Department of Education has asked to initiate an extension of our campaign: organizing distribution of the posters to all public schools statewide – reaching more than 2 million students in over 4,200 schools.

JDSA was honored to have worked alongside the Greater Orlando Human Trafficking Task Force, their School Awareness Committee and Appleton Creative; an award-winning, full-service advertising agency with long-term ties to supporting community giving and bringing awareness to local causes. Throughout the years, Appleton has worked with many nonprofits such as Kids Beating Cancer, Juvenile Diabetes Research Foundation and Pet Alliance of Greater Orlando, shining light on their issues through public service campaigns and advertising.

In a similar fashion, Appleton works closely with the Zebra Coalition, a network of organizations that provides services to LGBT+ ages 13 – 24, creating an annual anti-bullying poster series that gets placed in over 100 Orange County public schools. Appleton is also responsible for Zebra’s branding, website, advertising and video work.

 

CNN 2015 Hero of the Year Maggie Doyne Helps Women, Children in Nepal

New York (CNN)

Maggie Doyne, a New Jersey woman who used her babysitting savings to change the lives of hundreds of Nepalese women and children, was named CNN’s 2015 Hero of the Year on Tuesday at a star-studded awards ceremony in New York.

A decade ago Doyne’s backpacking trip to Nepal transformed into a long-term commitment. Spending $5,000 in savings from her babysitting days, Doyne bought land and worked with the community to build a school, a women’s center and the Kopila Valley Children’s Home. Doyne’s BlinkNow Foundation supports these efforts.

“If you had told me when I turned 18 that I was going to be the mom of 50 kids, I would have told you that you were totally crazy. And I am. And to my kids, I love you so much. Don’t ever forget how much I love you,” Doyne said Tuesday. “And to the country of Nepal, thank you so much for loving me and accepting me as a daughter welcoming me into your country.

“And to all of you in this room and who are watching, please, please remember that we have the power to create the world that we want to live in, just as we want it. And that’s what all the Heroes here have done tonight.”

Doyne was chosen from this year’s Top 10 Heroes in an online vote by CNN’s audience. She’ll receive $100,000 for BlinkNow in addition to $10,000 that each Hero received for being named to the Top 10.

The “All-Star Tribute” honored all the Top 10 Heroes — everyday people who’ve made extraordinary contributions around the world. See more about this year’s Top 10 Heroes

Show presenters included Neil Patrick Harris, Taylor Schilling, Common, Kelly Ripa, Kathy Griffin, Sharon Stone, Chris Noth and Zachary Quinto.

During the ceremony, celebrity presenters joined each Top 10 Hero on stage as they shared the personal stories about what inspired them to give back to society. Musical performers included singer Andra Day, who performed her inspiring anthem “Rise Up.”

The event’s global premiere is set for December 6 on CNN.

Hundreds Take Action To Make A Difference For Thousands!

Lending a hand! Volunteers help sort thousands of donated school supplies.

Families picking out school supplies.

___________________________________________________________

Last week Just DO Something…Anything!, along with Century 21, helped sponsor it’s first Take Action! event at Barnett Park in Orlando, Florida. Nearly 400 residents showed up along with dozens of volunteers, who helped distribute over 3,000 back-to-school supplies: pens, backpacks, clothes, pencils, paper, and other items.

But the event wasn’t just about helping families get materials they need to start the school year. Take Action! was about doing just that … taking action against social injustice.

Local mom finds just the right size.

Finding just the right size.

JDSA, along with some of their Central Florida nonprofit partners: Harbor HouseA Gift For Teaching, and Florida Abolitionist, spent the day talking with residents about the importance of what they do and how they do it!

Also on hand was the Orlando Rowing Club, Orlando Dragon Boat Club, and Dueling Dragons boat team. Dragon’s “Cops and Kids” program is a unique partnership teaming Orlando police officers with at-risk teens, who compete in boat races across the country.  Their story was recently featured on The Today Show.

Orlando Rowing Club President, Johnny Hood and Chairperson, Chris Luciano brought a “skull boat” and an “Erg,” or indoor rowing machine for residents to try out.

Making a difference with hand prints & finger paint.

Making a difference with hand prints & finger paint.

Before the kids picked up their items they were asked to “make their mark” with paint!  “Taking Action!” by writing out – next to their imprint – exactly, what they’re going to do to help make the world a better place.

Clean the World, an Orlando nonprofit, cleaned off the paint with donated soap.  Clean the World and the Global Soap project have distributed over 25 million bars of soap to 99 countries!

We gave away about 75% of all the donated items.  What’s left is going to Haiti for those in need … thanks to Divine Way Ministries.” says Take Action! event coordinator, Anastacha Constant.  Not only did Divine Way help with donated items, they also took care of all the food and drinks.

Affordable Document Service lent their support to those in need.  LA Fitness talked with residents about the importance of exercise and nutrition.  And Orange County Fire/Rescue brought a firetruck.  Where kids (and a few adults) climbed inside and learned about fire safety and injury prevention.

Ideas for next year’s Take Action! Event are already underway…

Orange County Firefighters showing students the inside of a fire truck.

Kids get an inside look!

Orlando Fire Department show off their truck.

Fire truck on display.

_____________________________________________________________

Taking action! with pens, markers, and paint!

Taking Action! with pens, markers, and paint!

13 Families Come Together To Just DO Something About Lawnmower Safety

IMG_0858

Thirteen lawn mower accident families and survivors – from over ten states – gathered together in Central Florida to film a PSA about lawnmower safety.

13 kids.  11 of them amputees.

Just a small sampling of the nearly 600 that lose limbs to lawn mower accidents each year

give2Jodi and Brett Bainter organized the PSA after years of counseling other families after their son was injured in a lawn mower accident in 2004.   16 surgeries and four years later, their son, Jake lost his leg.

During the time of our accident, I was told it was a freak accident. But they continue every year,” Brett said.

According to the U.S. Consumer Product Safety Commission, in the last five years alone, nearly 17,000 children younger than 19 suffered mower-related injuries.

In 2012, Jodi published Make it Morning hoping to inspire others.   Slowly, the Bainter’s became a refuge for other lawn mower accident families.

It’s very, very hard for dads and even for me,” Brett said. “Our accident happened a long time ago, and it’s still hard. But it’s not about us. It’s about the families that came to Orlando for this, and we honestly think it’s a sense of healing for them.

The Bainter family will share their story on “Answered Prayers,” a series airing 10 p.m. Sunday’s on TLC.  Roma Downey, the “Touched by an Angel” star hosts the series and is the Executive Producer.

When we got the call [from the show] last fall, it stopped us in our tracks,” Jodi said. “We were not sure we’re interested in talking about our family.” But she added, “We had seen what prayer can do. We personally experienced it.

IMG_0859

I felt the Bainters’ story was profoundly moving, and I believe the courage and faith of this young family will be an inspiration to others.” Downey said.

On the day of Jake’s surgery, the family met Bill Hansbury, an amputee on the side of the road, and stopped to talk to him. “If I can do it, you can do it,” Hansbury told Jake.

“We feel like our work’s not done,” Jodi said. “We have families continue to call.  I’d like to stop meeting families that way.  It’s preventable.  Keep kids in the home while operating a mower.  We want to protect kids.  We hope it will make parents think differently.IMG_0857

The group has raised over $10,000 through their giving forward fundraising campaign, https://www.giveforward.com/fundraiser/zn09/the-lawnmower-safety-psa-fund-limbs-matter to film and produce the PSA

To learn more, contact Jodi and Brett Bainter at 407-492-8512.  Email them at jb1@cfl.rr.com or check out their website –  www.Limbsmatter.com

Orlando SWAT Gears Up To Dine In The Dark

This Thursday, in Orlando, Florida, a unique dining experience will offer new understanding about vision loss and hunger.  dining-in-the-dark2The program, Dining in the Dark – a dinner in total darkness – was designed to offer new ways to gain greater appreciation for the gift of sight.

Last week, Just DO Something…Anything! met with the Orlando Police Department SWAT Team.  They’ve served these dinners before, and will do so again this year!  Offering guests an unforgettable experience into a world of smell, taste, sound, & texture.

Lighthouse Central Florida – Central Florida’s only private, non-profit organization offering a comprehensive range of services to people living with vision loss and blindness – is teaming up with Second Harvest Food Bank of Central Florida to help bring light on the isolation that hunger or vision loss can cause.

Click on the link below to get involved and learn more:

http://lighthousecentralflorida.kintera.org/faf/home/default.asp?ievent=1102854

DITD-collage

3 years – $1 million – & 110 Countries Later

___________________________________________________________

Three years ago this month Just DO Something…Anything! was created.  At the time JDSA was just a few letters … and Social Discussion was just a blog with a catchy phrase: We have the right to remain silent.  We just choose not to …”

For two months our computer screen sat blank … a blinking black cursor in the middle of an empty white page.  The first piece we posted was an Op/Ed political story I wrote after covering the Republican National Convention in Tampa for NBC News. We thought we were starting a revolution.  But really, we were just beginning an evolution.

We weren’t political writers.  We were social storytellers.  And that’s what we set out to do – tell stories through producing video content: writing commercials and shooting PSAs, developing creative strategies and concept planning for social organizations around the world.

But with nearly 12 million nonprofits, it seemed a daunting – if not impossible task.  So we decided to connect – both ourselves and others – to some of the more unique social organizations in existence.  Everyone knows about The Gates Foundation and Amnesty International.  But how many know about Rebecca Pontius and http://dogoodbus.com? A school bus she “decked out” so as to offer once-a-month community rides to volunteers to and from great causes in her Los Angeles community.

Or Shawn Seipler’s nonprofit, https://cleantheworld.org, who, while on a business trip had an idea for soap recycling after learning the barely used bars of hotel soap he left behind ended up in a landfill.  Today, Clean the World has more than 50 full-time employees in Orlando, Las Vegas, and Hong Kong.  And they’ve distributed more than 25 million bars of soap to over 99 countries.

And we met Shannon O’Donnell, who created http://grassrootsvolunteering.org and built a dual database of organizations all over the world … helping empower travelers to connect to the causes and communities in the places they travel.

JDSA’s evolution is ongoing.  Today, we’re a 501C3 nonprofit who’s helped raise over $1 million for several unique and innovative nonprofits.  And we couldn’t have done it without you – the 30,000+ followers in over 110 countries. Thank you for turning JDSA into a verb – for JDSA’ing in the social causes you’re passionate about, and for telling us about the one’s that are making a difference in your life.

Please keep us posted on those unique organizations you come across!  In the meantime, check out a few we’ve found – from a variety of social causes.

The Pollination Project – https://thepollinationproject.org

7b59b8_f6c463a34ecc4ea1a9a5e5ba888428c8.jpg_srb_p_903_577_75_22_0.50_1.20_0.00_jpg_srb

A Gift For Teaching – http://agiftforteaching.org

7b59b8_c4dbc76e1d1d4990a9bad43486fb60d5.jpeg_srb_p_728_291_75_22_0.50_1.20_0.00_jpeg_srb

Curbside Chronicle – http://thecurbsidechronicle.org/about-us/

7b59b8_693f068cf7864034bb0aaecce6624b08.jpg_srb_p_600_589_75_22_0.50_1.20_0.00_jpg_srb

Zebra Coalition – http://zebrayouth.org

7b59b8_c3902bd969bf48878059f562d2ed988a.png_srb_p_600_400_75_22_0.50_1.20_0.00_png_srb

The Prospector Theatre – http://www.prospectortheater.org

7b59b8_df205c04233945af909a98beeb5bacd3.png_srb_p_600_246_75_22_0.50_1.20_0.00_png_srb

Soaring Paws – http://www.soaringpaws.com

7b59b8_bcecad9478a64d7cad338ba38670e688.png_srb_p_600_219_75_22_0.50_1.20_0.00_png_srb

Wildlife SOS / India – http://wildlifesos.org

7b59b8_955042d3b251408c9190eb9c0bcd7f38.jpg_srb_p_600_300_75_22_0.50_1.20_0.00_jpg_srb

To learn more about those organizations, and some of the others we’ve come across, check out our “Your Connections” tab on our web site: http://www.jdsanything.org/#!your-connections/czy8

%d bloggers like this: