Spiderman – Everyday Hero

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You don’t need Spidey sense to be a superhero.

In “Philips Everyday Hero,” part of an Australian campaign for Royal Philips by Ogilvy & Mather London, a disheveled guy leaps out of bed, consumes a hasty breakfast (in the shower!) and wrestles into a Spider-Man suit before struggling to get across town.

The action is set to an acoustic cover of Paul McCartney and John Lennon’s “Revolution.” It follows Spider-Man through sometimes thankless acts of everyday do-gooding, and concludes with “Make a Wish”-level warmth.

“Inspired by a true story, we tell the story of a window cleaner who dresses as Spider-Man to entertain ill children,” explains Eva Barrett, Philips’ global head of brand advertising. “He believes that cheering them up helps them recover faster: Sometimes laughter is the best medicine. It’s a wonderful example of how empathy and insight into people can make a difference. His ethos reflects ours; we wanted to celebrate it.”

The ad ends with the lines, “At Philips we see healthcare differently. There’s always a way to make life better.” As these words appear, a boy in a hospital gown approaches the window and presses his hand to Spider-Man’s. Other children join him.

Aimed at healthcare professionals, the spot hopes to change brand perception by illustrating how Philips puts people at the heart of its healthcare strategy. In spirit, the work echoes a recent ad by Saint-Vincent-de-Paul, which is recruiting elderly care volunteers by demonstrating that loneliness can’t be assuaged with robots. Like that piece, this ad emphasizes the importance of the human touch amid technological disruption.

“We start with people,” Barrett says. “We want to improve people’s lives through meaningful innovation.”

The campaign includes a 30-second TV spot, out-of-home, digital and social media. Editorial partnerships have been inked with the Australian Financial Review and the Guardian Australia. On “Innovation and You,” Philips’ own storytelling platform, the brand is sharing other true stories like this one (it notably leads with an enormous visual of a man dressed like Elvis).

“Many people have grown up with Philips,” Barrett goes on. “We’re over 120 years old, but most people aren’t aware of the groundbreaking work we’re undertaking in healthcare. We believe in delivering products and solutions that truly put people at the heart of healthcare, and improve patient outcomes. Our ‘Everyday Hero’ campaign shows how we find new ways to make healthcare better.”

Signs, Sounds, & Thoughts From My Experience At The Women’s March in Washington D.C.

One Man’s Story: Why I Marched With Women on Trump’s First Day
By: Dan Beckmann/Orlando Sentinel
25 January 2017 

Last week, rather excitedly, I posted, what I thought was a fairly innocuous tweet; “Heading to D.C. for the March!”  I wrote.  So, I was surprised to read the first response.  Not because it arrived so quickly, I have nearly 10,000 followers.  Rather, because it came from a friend with an ambiguous quip. “Last I checked you were a man…is there something you’re not telling me?”  She wrote.  Surely my well-educated friend could not be so confused to think a Y chromosome would be a disqualification for taking part in a Women’s March?  Nonetheless, there it was.  That comment…hanging like a piñata, just waiting for me to crack it with a great big stick.

So, to my friend who wrote, what I’m sure she thought was a comment in jest, I guess there are some things I haven’t thought to tell you.  Allow me to fill you in on a few of them.

For 15-years, as a cameraman, writer, and producer with NBC News, I sat on the front line of many struggles.  This was the first time I would be at the epicenter of something of this magnitude as a participant.  I knew why I was marching because I had the checked boxes all filled out in my head; women’s rights, minority issues, climate change, education.  All the big ones.  But it wasn’t until I was nestled amongst a sea of pink hats and humanity that I realized why I was really there.  By the way, there were quite a few disqualified Y chromosome people marching with me.

Women, and those with minority voices, have always played crucial roles in my success.  They are too often underrepresented, undermined, and undervalued.  So, from what some might call my “privileged” seat in society, I felt it was even more important for me to walk out my allegiance to them.

I marched because Donald Trump promised to serve all people.  And so far, his immediate circle of influence lacks the diversity to make that possible.  Having him hear our voices from his new home on his first day in office was a great start. Not everyone who needed to be heard could be there, so I was marching for them…and for all the people who’ve made a difference in my life.

I marched for my mom, who as a single parent took odd jobs teaching tennis lessons, tending bar, and fixing lawnmowers.  Always making less than the guy next to her who did the exact same job.  My mom never failed to take a college course and never got a failing grade.  Receiving her doctorate 35 years after taking her first class.

I marched for, and alongside, my friends Kent and Caanan.  Showing up with my support to protect their right to stay married.

I marched for my daughter Lauren, and my friend Tiffany.  Each survivors of sexual assault who now must watch a man who’s bragged about assaulting women lead our country for the next four years.

I marched for those so confused that they now believe in “alternative facts.”

I marched for my friends who lost all hope, and got suckered by a manipulative liar who placed a large bet on their fears and won bigly.

I marched as a reminder to those “who won” that they cannot ignore those who didn’t.  And I marched as a reminder to our representatives in Washington that they are bound by an oath to represent all those in their districts.

I marched to promote a global community of diverse members. The outcry of values and priorities aren’t solely “American issues” with isolated consequences.  Millions of others, on all 7 continents, took part in over 670 solidarity events. Our leader may say, “America First”, but we cannot claim to be “America Only”.

And I marched for that friend of mine, the Twitter commenter.  Apparently, there were some things I didn’t tell you.  I’m glad I told you about them now so we can put down our phones and get to the business of building a brighter future for us all.  And that’s something worth tweeting and re-tweeting about.

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Inspiring Stories To Give You Hope After A Less Than Inspiring Year

 

We thought sharing NPR‘s favorite, most inspiring stories of 2016, would be a nice Christmas present.  Inspiring you to remain hopeful after the (insert catastrophic phrase of your own here) year we just shared together.  These stories certainly helped shape our New Year’s Resolution.  Not gym membership, seeing the doctor more often, or adding more travel commitments (although, we’ll do those things).  But also our determination to raise our voices a little louder…get involved just a little bit more.

So let’s all have ourselves a wonderful holiday season…and get some rest!  We’ve got work to do in 2017.

Merry Christmas and a Happy (Happier) New Year to all of those committed to Just DO Something…Anything! to make a difference.

Sincerely,
JDSA

Clockwise from upper left: Dr. Forster Amponsah; a Malick Sidbe photo taken in Mali; a global garden of radio; Chewa the TB-sniffing rat; another Sidbe photo; Olympic medalist Fu Yuanhui of China; the New Mexico cave where a superhero bacterium lived; poverty fighter Sir Fazle Hasan Abed; calligrapher Sughra Hussainy; activist Loyce Maturu.

Jason Beaubien/NPR, Courtesy of Malick Sidibe and Jack Shainman Gallery, Katherine Streeter for NPR, Maarten Boersema/APOPO, Gabriel Bouys/AFP/Getty Images, Courtesy of Max Wisshak, Courtesy of BRAC, Ben de la Cruz and Toya Sarno Jordan/NPR 

There was no shortage of sad news in 2016.

And because we’re a blog that covers global health and development, we covered a lot of those sobering stories: the toll of diseases like Zika, the bombing of hospitals in conflict zones, the suffering caused by poverty and by discrimination against women.

But we published a lot of hopeful stories as well. We asked our team at Goats and Soda to pick some of the stories from this year that inspired them the most. We hope you’re inspired too.

Of Periods And Bugs

My favorite inspiring story from this year was about the Chinese Olympic swimmer Fu Yuanhui who made headlines for telling the world she was on her period. I love that woman — breaking boundaries and taboos effortlessly.

My favorite story that I wrote was the hero bug story. We forget that to fight antibiotic resistance we need the help of the bacteria. —Michaeleen Doucleff

A Rat With A Nose For TB

My favorite piece on Goats and Soda in 2016 was “Chewa The Lab Rat Has A Great Job, Good Retirement Benefits.” African giant-pouched rats like Chewa are trained to detect TB — and they’re faster and cheaper than lab machines. You can tell from the photos that the lab technicians really love their helper rats. —Malaka Gharib

Unstoppable Women

I love watching the video of Sughra Hussainy creating calligraphy. When she was a kid in Afghanistan, girls couldn’t go to school. That didn’t stand in her way. Today she’s a gifted artist with big dreams: “I just want to work hard at this. And of course, become world famous.”

A favorite story I wrote was an interview with Loyce Maturu, a 24-year-old from Zimbabwe who was an orphan, HIV positive and abused by a relative. And she had TB. And tried to kill herself at a low point. As the headline says, “She almost gave up — but didn’t.” —Marc Silver

Dazzling Doctor

Dr. Forster Amponsah has star power. You can see it as he walks the halls of the Koforidua Regional Hospital in Ghana. Interns’ and patients’ eyes track his movement. Amponsah through sheer force of will and against incredible challenges has built up a surgical department in his public hospital. The surgeries he’s performing would be considered routine in a U.S. hospital but some days in Ghana they appear as small miracles. —Jason Beaubien

Irresistible Radio

Our story about Radio Garden, a website that lets you listen to stations around the world, was my favorite story. Just point your cursor at one of the thousands of green dots on a map of the globe. Listen to talk radio in Uganda, jazz in Morocco and punk rock in Hawaii. It’s a fun way to feel a connection to distant cultures. —Ben de la Cruz

A Photographer And A Poverty Fighter

This one is poignant given the extremism and political violence plaguing Mali, but I felt so uplifted reading Ofeibea Quist-Arcton’s tribute to the late Malian portrait photographer Malick Sidibe. His black and white images from the 1960s and ’70s captured dancing couples, pensive matriarchs and youngsters showing off their grooviest outfits — a reminder of a hopeful time when Mali was newly independent and, as Quist-Arcton put it, “relishing its freedom and having fun.”

One of my favorite interviews was with “the most influential poverty fighter you’ve never heard of” — Sir Fazle Hasan Abed, founder and head of BRAC, the anti-poverty group. BRAC helped pioneer a program that gives extremely poor families an asset like a cow or a goat. It’s an approach that has likely improved the lives of millions. —Nurith Aizenman

The Faine House; A Project of Hope for Central Florida Youth

 

This year in Central Florida, an estimated 400 teenagers in foster care will turn 18, while the state ends its assistance. Without help and guidance many of these kids will face a lifetime of dependency; welfare, jail, and homelessness.

The Faine House, in conjunction with Children’s Home Society of Florida, exists to combat these problems.

Our story above explains why they do what they do, how they do it, and how everyone benefits.

To get involved or learn more about The Faine House click here: https://www.thefainehouse.org

Stories of Emerging Visions – Thanks to Lighthouse Central Florida!

Just DO Something…Anything! met three amazing individuals who’s lives were transformed through Lighthouse Central Florida.

This video, which played at Lighthouse’s 2015 Emerging Vision Luncheon, highlights those three success stories…illustrating how donors continue to empower and impact the lives of those living with vision loss in Central Florida.

Suntrust Bank donated $10,000, while nearly 200 attended the event.   Thanks to everyone who helped celebrate the important solutions being fulfilled for Central Florida’s blind and visually impaired infants, children, teens and adults.

To find out more about Lighthouse Central Florida, or how you can get involved, check them out on line: Lighthouse Central Florida 

New Documentary Takes On Dangers Of Clothing Economy

true cost clothing 1

FROM CNN: The True Cost, a new documentary, chronicles the evils of the clothing industry and asks us to stop buying so much cheap stuff.

We buy too many clothes, and we pay too little for them.

That’s the message of “The True Cost,” a new documentary on the perils of the fashion industry, which is being released next week.

The film is a sweeping, heartbreaking and damning survey of the clothing economy. It covers malformed children of pesticide sprayers in India’s cotton belt, gruesome shots of the deadly 2013 Rana Plaza factory collapse in Bangladesh, Indian rivers frothing with chemicals, and mountains of discarded clothing in Haiti.  “I believe these clothes are produced by our blood,” Shima Akhter, a Bangladeshi factory worker, says in the film. “I want the [factory owners] to be aware and look out for us, so that no more mothers lose their kids like that.”
True Cost clothes 2
                Textile waste in a Dhaka, Bangladesh landfill.

The film interviews a factory owner in Bangladesh, who says the constant pressure to produce cheaply is partly responsible for the unsafe conditions.

“Is it really ethical to buy a T-shirt for $5, or a pair of jeans for $20?” asks Livia Firth, creative director at the sustainable businesses consultancy Eco-Age.

Related: Out of a tragedy, socially responsible fashion 

The movie is filled with disturbing facts. Here’s a few:

— 250,000 Indian cotton farmers have killed themselves in the last 15 years, partly as a result of going into debt to buy genetically modified cotton seeds.

— There are 80 billion pieces of clothing purchased worldwide each year, up 400% from two decades ago.

— Americans throw out 82 pounds of textiles annually.

— Only 10% of the clothes people donate to thrift stores get sold — the rest end up in landfills or flood markets in developing countries.

“I came into this completely blind,” Director Andrew Morgan said at a press screening Friday. “I never thought twice about a piece of clothing I wore.”

Morgan said a photo of children — who were close in age to his own kids — hunting for loved ones near the Rana Plaza rubble is what spurred him to make the film.

He said systematic changes are needed in this and other industries, chief among them counting the costs of pollution or unsafe working conditions that are not currently factored into the price of goods.

But for now, he urges consumers to opt off the treadmill of purchasing more and more cheap clothing — what’s being referred to as “fast fashion” — and buy fewer, better-made items.

“Let’s back off this endless, constant purchasing and invest in clothes we love,” he said.

A Movie Theater With a Mission: Employing the Disabled

The Prospector Theater in Ridgefield, Connecticut is a state-of-the-art first-run movie theater.  But it doesn’t just show movies.  This 501 (c)3 nonprofit has a far deeper purpose:  providing adults who have disabilities the opportunity for meaningful employment and vocational training.

To learn more about the theatre, click the link below:

http://www.prospectortheater.org/about/

And just imagine…what a difference something like this could make in your neighborhood.

THE PROSPECTOR THEATER 
Ashley Shriver and Grace Kolf making gourmet popcorn at The Prospector Theater.

Making Wealth Worth More for Social Impact

 – Huffington Post 

Silicon Valley is full of successful entrepreneurs who have figured out how to combine vision with capital to solve difficult problems. That proven approach is what built so many companies, from the first personal computers to the latest social networking apps.

Over time, we are seeing many of these same entrepreneurs use the wealth they have acquired in business to make a social impact. Some are creating family foundations aimed at supporting nonprofit organizations; others are choosing to engage in “impact investing” in support of for-profit social entrepreneurs.

Very few of them, however, structure their social impact support to do both, missing a chance to apply the very problem-solving approach that built the wealth they now seek to share.

Today, both nonprofits and startups are changing lives for the better using the very technology many of these entrepreneurs have created. Those two paths to change are neither competitive nor mutually exclusive. Indeed, what really matters is which path is most likely to succeed and for many of the world’s most pressing problems, we need both.

This “problem first, tool second” insight is what led eBay founder Pierre Omidyar to transform his family foundation into Omidyar Network a decade ago. Omidyar Network now supports social entrepreneurs and their innovative ideas through impact investing and grants. In the 10 years since making the change, it’s also become clear that the “flexible capital” approach allows for a more ambitious agenda for change because it allows for the market-based solutions that are needed to address long intractable challenges at scale.

Financial inclusion is a good example. Since 2004, Omidyar Network has invested more than $100 million in microfinance and other efforts across 15 NGOs and 13 for-profits. For-profit funds make equity investments in startups that offer quality affordable financial services products to low-income consumers. Grants support organizations that create infrastructure and address policy changes needed to help the sector scale. This flexible approach has resulted in more goods and services reaching more beneficiaries more quickly.

The same flexible approach is more likely to succeed when it comes to other significant global concerns, ranging from climate change and education to poverty alleviation and women’s empowerment. In fact, it’s difficult to imagine creating lasting, scalable change through nonprofits alone. Market-based solutions shouldn’t be off the table simply because they are for-profit.

Making a lasting positive change in people’s lives often comes down to making small, practical changes in their day-to-day routine. Think about how clean cook stoves reduced deforestation and resulting carbon emissions from burning wood while making women’s lives easier and safer. Or the Bill & Melinda Gates Foundation’s pursuit of a low-water toilet that will conserve water and improve sanitation in emerging markets. Both of these are clear proof that commercial products can be effective tools of change. A market-inclusive approach can also bring in more capital.

My advice to the new generation of philanthropists is to cling fast to the lessons of your business success and apply them to your philanthropy. Examine the best way to solve the problem you are passionate about and then create an organizational structure to execute on the vision.

This is how they can do more than share the wealth. It’s how to make wealth worth more to society.

The Life Between the Rich and the Poor

From www.pac-cambodia.org in 2013.  This video shows the contrast between the rich and the poor in Cambodia.

 

Central Floridians Just DO Something To Help The Visually Impaired

Since 1976, Lighthouse Central Florida has provided life-changing programs ranging from education, independent life skills, job training, and placement to more than 100,000 people with sight impairment and their families.

Through early intervention programs and access to the latest in technology, Lighthouse Central Florida is able to show how the entire community benefits through the productive contributions of skilled Lighthouse Central Florida graduates.

LCF is Central Florida’s only private, non-profit agency offering a comprehensive range of services to people living with sight impairment in the tri-country area.  Over the past few months, we’ve had the pleasure of meeting a great number of people who’s lives have been changed thanks to the generous contributions of the many volunteers, staff, and donors – people who decided to Just DO Something…Anything! to make a difference.

JDSA put together this video for LCF’s Emerging Vision Luncheon last week, where over $100,000 was raised!

For more information about Lighthouse Central Florida, check them out on Twitter at @LCF_Orlando and on Facebook at https://www.facebook.com/LighthouseCentralFlorida

 

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