JDSA recently partnered with the Florida Department of Children and Families, coordinating a project designed to create awareness and educate Central Florida teens about the dangers of Human Trafficking.
Just DO Something…Anything! funded and assisted Appleton Creative in the design of the campaign: a series of 4 colorfully designed posters, each depicting the dangers of modern day slavery, and distributed to every middle and high school in Central Florida.
Created with the youth audience in mind, the posters feature strong graphics, bold text and eye-catching call-to-actions. The campaign will effectively help make human trafficking top-of-mind and remind students of their value and where to go for help.
Orange County Public Schools (OCPS) is the 11th largest school district in the United States, where the posters are now being distributed to over 100 schools, reaching nearly 200,000 students in Orange, Osceola and Seminole County.
While Lake and Brevard County schools were expressing interest in displaying the posters, news of our project reached the Governor’s office in Tallahassee, where the Florida Department of Education has asked to initiate an extension of our campaign: organizing distribution of the posters to all public schools statewide – reaching more than 2 million students in over 4,200 schools.
JDSA was honored to have worked alongside the Greater Orlando Human Trafficking Task Force, their School Awareness Committee and Appleton Creative; an award-winning, full-service advertising agency with long-term ties to supporting community giving and bringing awareness to local causes. Throughout the years, Appleton has worked with many nonprofits such as Kids Beating Cancer, Juvenile Diabetes Research Foundation and Pet Alliance of Greater Orlando, shining light on their issues through public service campaigns and advertising.
In a similar fashion, Appleton works closely with the Zebra Coalition, a network of organizations that provides services to LGBT+ ages 13 – 24, creating an annual anti-bullying poster series that gets placed in over 100 Orange County public schools. Appleton is also responsible for Zebra’s branding, website, advertising and video work.