Kudos to Microsoft and their new marketing campaign, “Honestly.”
The ad features Sara Bareilles’s song, “Brave” and highlights how people make decisions in technology as part of their everyday life.
“In reflecting upon the year, and with “Brave’s” message of empowerment, we were inspired to do something different. We want to draw attention to the bravery and courage of some women from the past year across diverse fields and perspectives. We believe that spotlighting a group of courageous women this year who spoke out, broke barriers, overcame tragedy and changed the world shows what the human spirit can achieve when set free – and can encourage more people to “say what you want to say.” They inspire all of us to find the best in ourselves and find our own form of bravery.”
Well, Microsoft…you certainly got our attention.
What better way to start 2014 by celebrating women from 2013! Women who decided to Just DO Something…Anything! and helped change the world in the process.
Happy New Year!